It used to be the case that the prime ministers only went on BBC Radio 4’s Today programme during general elections (when they appeared in one of the slots for party leaders), or when they were visiting some foreign country.
That was certainly the rule in Mrs Thatcher’s day, and I don’t remember hearing much of Blair on the programme (except during elections) either.
So I was very surprised, not long after he’d finally made it into number 10, to hear Gordon Brown being interviewed on Today. And he seems to have made a habit of it and was at it again this morning, less than 24 hours after doing a TV interview with Andrew Marr on Sunday.
What’s even more surprising is that Mr Brown (and/or his aides) seem to think that it’s a smart move to inflict more and more interviews with him on a mass audience.
If his interview performances had a proven track record in winning friends and influencing people, they might have a point.
But, as I’ve noted before (e.g. HERE), Mr Brown is not as smart an interviewee as he seems to think he is – unless, of course, I’m completely wrong in believing that there’s nothing like repetitive evasiveness and undisciplined verbosity when it comes to alienating listeners and viewers.