24 February 2010

The 'snakes and ladders' theory of political communication and the power of imagery strike again

I spent part yesterday expounding the Snakes & Ladders theory of political communication (which proposes that broadcast interviews seldom deliver anything but bad news for politicians) to a leading television journalist (for more on which, see HERE & HERE) - only to be confronted by some instant supporting evidence for the theory, as Alistair Darling landed on a snake in an interview on Sky News (video 1 below).

It was so newsworthy that, by the early hours of this morning, the BBC has posted a video clip from Sky News its own website, since when it's been raised at Prime Minister's Question Time in the House of Commons (video 2 below) and has been headline news for much of he day.

An interesting footnote is the question whether the interview would have been so widely picked up had Mr Darling used a less powerful image than than his reference to having the forces of hell unleashed against him by Mr Brown.

VIDEO 1: Yesterday's Sky News interview



VIDEO 2: Today's Sky News report on PMQ

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