Bobby Kennedy nearly got it right about Obama

The other day, I came across a video on YouTube (see below for the main point, or click on the title for a fuller version of the TV program) claiming that Bobby Kennedy had made an accurate prophesy about how long it would be before an African American became President.

The presenter was, perhaps, a little over eager in trying to make it sound as though Kennedy was right on the button when he said that “a Negro could be President in 40 years”, as the date on the Washington Post story is actually 1961, which was 48 years before 20th January 2009 when Mr Obama actually becomes President.

Extraordinary though Kennedy’s words must have sounded at the time, he has to be admired both for his optimism in a period of such turbulence in the struggle for civil rights and for the near-accuracy of his prediction.

Younger readers should not, by the way, read anything sinister into Kennedy's use of the word ‘Negro’, because it was also used during the same era and without any qualms by Martin Luther King Jr. and more or less everyone else.

‘African American’ may be the ‘politically correct’ description at the moment, but it is only the latest in a series of attempts to eliminate the word ‘Negro’ from everyday usage in the American version of the English language, earlier attempts at which include ‘black’ and ‘persons of colour’.

‘Reliable sources' on where Obama’s 'Yes we can' came from?

On 8th November, the following appeared in the Guardian by Allegra Stratton, who had phoned me the previous day:

Strangest of all, there is a British political scientist who claims he has proof that the actual inspiration for the slogan is Bob the Builder (theme tune: "Can We Fix It?" Answer: "Yes We Can"). Max Atkinson, expert on political rhetoric and author of Lend Me Your Ears, said: "What's so mad about that? I have it on the authority of two very reliable sources."

Er, no. What I actually said when Ms Stratton phoned me about Yes we can and Bob the Builder was that I’d come across two other people who'd made the same connection and that, if true, it wasn’t too difficult to imagine how Mr Obama might have come across it or why he might have had a good reason to use it.

But word must have got around the Guardian offices, because my two allegedly "reliable sources" reappeard on 12th November in another article in the same paper by Alice Wignall:

At least one expert in political rhetoric is convinced: at the weekend, British speechwriter Max Atkinson said that "two very reliable sources" had confirmed that Bob inspired the slogan.

And at least one journalist working for the Sunday Sun in Newcastle must be a Guardian reader, as the same story was recycled again in today's edition:

Max Atkinson, former speech writer for Paddy Ashdown, said that “two very reliable sources” had confirmed to him that Bob was the inspiration for the slogan.

So, to put the record straight, I never said that I had either "proof" or "two reliable sources who had "confirmed" the possible link they were so obsessed with.

To the journalists, who turned this molehill of a comment (“two other people who’d made the same connection”) into a bit of a mountain (“two very reliable sources" and/or "proof"), and anyone else who might have read their misleading articles, all I would say is that I'm not particularly interested in where Mr Obama got the line from.

Much more interesting is the way he used it to prompt audience responses in some of his speeches and how both it and the responses are significantly different from the choruses that regularly peppered the speeches of Martin Luther-King.

And, if you want to keep an eye on what others might be writing about you, I'd recommend signing up with Google Alerts - without which none of these rather annoying articles would have come to my attention.

Will there be any ‘rhetorical denial’ from the Obama camp?

Effective speakers don’t always like to see their technical ability being noticed and analysed by others.

I first became aware of this back in 1984, when I published a book on the rhetorical techniques used by politicians to trigger applause in speeches (Our Masters’ Voices: The Language and Body Language of Politics).

It included a chapter on charisma, part of which used the rhetorical ability of Tony Benn, then at the forefront of the Labour Party’s lurch towards the far left, as an example of how technical skill at oratory can get politicians into prominent positions. Apparently, he didn’t like this at all, and went around telling people that audiences didn’t applaud him because of how he said things but because they agreed so much with what he was saying.

Years later, both of us appeared on the same television programme, for which I had recorded a piece illustrating the main rhetorical techniques with video clips from political speeches. When asked what he thought of this, Mr Benn replied “Well, it’s rubbish” and went on to elaborate as follows:

“I suppose you can analyse great speeches, but it’s a bit like analysing a great painting in terms of the chemical composition of the pigments on the canvas.”

If I’d been given a chance to respond, I’d have said “Yes, and how many other people could have come up with such a powerful simile (with alliteration bringing the image to a close) to make their point?”

At the start of the 1987 general election in Britain, David Owen, who was leader of the SDP (which had broken away from the Labour Party largely because the Bennite tendency had taken it so far to the left), announced that “Reason, not rhetoric will win this campaign.” So here he was using an alliterative contrast, one of the most important of all rhetorical techniques, to tell us that there wouldn’t be any rhetoric from the SDP.

This tendency of good communicators who use rhetoric effectively to deny that they are using it at all goes back at least as far as Shakespeare. Having started his Forum speech in Julius Caesar with a memorable 3-part list with third item longest (Friends, Romans and countrymen) and two powerful contrasts (I come to bury Caesar, not to praise him. The evil that men do lives after them. The good is oft interred within their bones), Mark Antony later uses another contrast to inform the audience that he, unlike Brutus, is no good at public speaking (I am no orator as Brutus it, but just a plain simple man), even though this is the most famous speech in one of the most famous plays in English literature.

Now that so many commentators, including me, are waxing lyrical about Mr Obama’s technical mastery of rhetoric, imagery and alliteration, it will be interesting to see if any of his aides start trying to tell us that his success in communicating with mass audiences has had more to do with what he says than how he says it.