It may seem fairly obvious that, if you say something that gets an audience wondering or anticipating what’s coming next, you’re likely to increase their attentiveness and involvement. But it’s not always quite so easy to find an example that provides a clear demonstration of how posing a puzzle or a rhetorical question actually works.
Sometimes, television editors come to the rescue, as happened in the following clip from the speech by Tory leader David Cameron at his party conference in 2006.
As he pauses at the end of his rhetorical question, the camera cuts away to the audience, where you can see a woman on the left of the screen nodding in agreement with his anticipated answer. And you don’t have to be particularly good at lip reading to see that she is also saying “yes” – about two seconds before Cameron’s own “yes” triggers the more generalised display of agreement (applause).
As a footnote, it’s also worth observing that there are people like this woman, who respond more visibly than others, in most audiences – and very encouraging they are too, whatever type of speech or presentation you happen to be making. They are one of the reasons why maintaining eye contact is so important for speakers, because, once you’ve identified who these people are, you have a very useful and continuing barometer of how well (or badly) you’re doing.
Talking the economy up
As newspaper sketch-writers have noticed, Alistair Darling, the Chancellor of the Exchequer is not the world's most inspiring speaker.
Here's an example from the Daily Telegraph's Andrew Grimson in February of this year:
"Mr Darling used the tactic which has stood him in such good stead whenever he has faced a difficulty in his ministerial career. He tried to bore us into submission."
And here's The Guardian's Simon Hoggart in similar vein after Mr Darling's budget speech in March:
"Is Alistair Darling the most boring chancellor ever? Put it this way: he sent Geoffrey Howe to sleep ... The former chancellor, now Lord Howe, was the proud holder of that ancient title, the ultimate mega-snooze ... a man whose first throat-clearing could empty a packed room.
"Yesterday he took his place in the gallery across from the whipper-snapper bidding to depose him. Mr Darling had barely started chuntering in his soft Scottish monotone about 'stability', 'challenges of the future', 'flexibility and resilience', when Lord Howe's head slumped dramatically forward. For almost the entire speech he slept in peace."
On the evidence of Mr Darling's pre-budget report to the House of Commons earlier this afternoon, his style of speaking may be just the thing to reassure and inspire confidence the markets. By the time he'd finished, the FTSE 100 index of leading shares recorded its biggest ever percentage day's rise of 9.84%.
What the Chancellor said may, of course, have been as important as how he said it. Either way, Gordon Brown will no doubt be delighted and hoping that it will also prompt the biggest ever percentage rise in his opinion poll ratings.
Here's an example from the Daily Telegraph's Andrew Grimson in February of this year:
"Mr Darling used the tactic which has stood him in such good stead whenever he has faced a difficulty in his ministerial career. He tried to bore us into submission."
And here's The Guardian's Simon Hoggart in similar vein after Mr Darling's budget speech in March:
"Is Alistair Darling the most boring chancellor ever? Put it this way: he sent Geoffrey Howe to sleep ... The former chancellor, now Lord Howe, was the proud holder of that ancient title, the ultimate mega-snooze ... a man whose first throat-clearing could empty a packed room.
"Yesterday he took his place in the gallery across from the whipper-snapper bidding to depose him. Mr Darling had barely started chuntering in his soft Scottish monotone about 'stability', 'challenges of the future', 'flexibility and resilience', when Lord Howe's head slumped dramatically forward. For almost the entire speech he slept in peace."
On the evidence of Mr Darling's pre-budget report to the House of Commons earlier this afternoon, his style of speaking may be just the thing to reassure and inspire confidence the markets. By the time he'd finished, the FTSE 100 index of leading shares recorded its biggest ever percentage day's rise of 9.84%.
What the Chancellor said may, of course, have been as important as how he said it. Either way, Gordon Brown will no doubt be delighted and hoping that it will also prompt the biggest ever percentage rise in his opinion poll ratings.
Talking the economy down
Television news programmes these days give the impression that camera crews are being sent around the country with a brief to film anything they can, so long as it shows the economy in as negative a light as possible.
The most misleading and dishonest example I’ve seen so far was film of a shopping centre on the BBC Ten o’clock News. “There are plenty of shoppers here ..” the commentary told us authoritatively and with a hint of optimism that only lasted as far as the but clause in the same sentence “but not many of them are carrying carrier bags.”
The question is: did the reporter have any evidence about how many shoppers were there and what percentage of them were carrying new purchases around with them in carrier bags at the same time on the same day in the same shopping centre a year ago, when there weren’t any worries about the economy?
If so, he didn't bother to mention it – but why let matters of fact and truth get in the way of making up a story to meet the mood of the times (not to mention the demands of your editor)?
The most misleading and dishonest example I’ve seen so far was film of a shopping centre on the BBC Ten o’clock News. “There are plenty of shoppers here ..” the commentary told us authoritatively and with a hint of optimism that only lasted as far as the but clause in the same sentence “but not many of them are carrying carrier bags.”
The question is: did the reporter have any evidence about how many shoppers were there and what percentage of them were carrying new purchases around with them in carrier bags at the same time on the same day in the same shopping centre a year ago, when there weren’t any worries about the economy?
If so, he didn't bother to mention it – but why let matters of fact and truth get in the way of making up a story to meet the mood of the times (not to mention the demands of your editor)?
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