Steve Jobs shows how to time the changing of slides in a presentation (and how not to)

A few weeks ago, I posted a video showing how effectively Steve Jobs used an object as a visual aid when introducing the MacBook Air, and hinted that there might be some more comments to come about his performance in the same presentation

In addition to showing how to make the most of pulling a rabbit out of a hat, Jobs also demonstrated how (and how not) to time the changing of slides with what you're saying.

1. Sooner rather than later

One very common habit in this slide-dependent age is that speakers can't wait to press the button to bring up a new slide or a new bullet point. This creates the impression that they don't know what to say until the prompt has appeared on screen to remind them. It also gives the game away to the audience before you've had chance to deliver the news to the audience from the horse's mouth (i.e. yours).

The advantage of saying something before it appears on screen is that it makes it look as though you're in charge, you know what's coming next and you're in control of slides that are merely supporting you (rather than being controlled or prompted by them). This is why my books and courses recommend that later rather than sooner is the safest guide to when you should press the button to bring on a new slide.

In this first sequence, Steve Jobs is going through the characteristics of note book computers before the super-thin MacBook Air that he's about to announce (here). But each of the bullet points appears before he makes the various points about them. Then, when he starts to allocate ticks and crosses to the list, the tick and crosses again come up on the screen before he pronounces verdicts on each one of them.

As you watch it, consider whether or not you think his performance would have improved if he'd waited to press the button later rather than sooner - and then compare it with what he does in the second clip.

2. Later rather than sooner

Shortly after the first sequence above, Jobs starts using the power of contrast to show how thin the MacBook Air is compared with the Sony TZ series notebook computers - and this time his timing is much better.

You'll see how the the green pictorial image of the MacBook Air appears just after he says "This is the MacBook Air" - prompting laughter, cheers and applause from the audience - after which he goes on to ram the contrast home with:

"The thickest part of the MacBook Air is still thinner than the thinnest part of the TZ series."

Speechwriters' Christmas drinks + a speech worth watching

I've just had an email from Brian Jenner reminding people that the UK Speechwriters' Guild Christmas drinks party will be held from 7.00 p.m. on Thursday 10 December in the Theatre Bar of the Victoria, 10a Strathearn Place, London, W2 (and to which members are invited to bring a guest).

Brain also attached a link to the best presentation he saw this year (below) and asks if anyone else has any other great speeches to which they'd like to draw attention - suggestions to him or in comments below.

Dubai: the beginning of the end of feudalism?

How much of any presentation, speech or lecture ever gets remembered for more than a few minutes, let alone for 45 years?

If all the lectures I attended as a student are anything to go by, the answer is 'not much'. But there was one point made in one of the lectures I heard in 1964 that has occasionally come rushing back into my mind, probably because it seemed so counter-intuitive at the time.

Not gold and diamonds but cheap labour

It was about the economy of South Africa, still three decades away from the end of apartheid, and the surprising news (to me) was that the main resource on which the country depended was not its gold and diamond reserves but it's enormous supply of cheap (i.e. black) manpower. And this, claimed the lecturer, was the achilles heel of apartheid - because, in the long run, societies based on near-slave labour are doomed.

His point first came back to me a few years ago on a visit to Dubai, and it's resurfaced again with this week's news that the emirate's grandiose building schemes are facing financial collapse.

Not oil but cheap labour

What shocked me when I was there was that it wasn't just Dubai's construction industry that depended on cheap labour, but so too did pretty much everything else. From shops and stalls in the souks to hotels, taxis and tour buses, the only people who seemed to be actually doing anything were ex-patriate workers from the Indian sub-continent - with the sole exception of the counter staff in a bank and a post office that I visited a day or two before we left for home.

On one of our tours, we were the only passengers in the back of a 4x4, and it wasn't long before our driver started opening up on the appalling conditions under which ex-pats like him were living - in out of town dormitories, from where they were shipped to and from work on open trucks.

As for health, educational, recreational or any other facilities or rights of a most basic kind, they were at best minimal. And, if any of the ex-pat workers dared to complain, they would be sent home and replaced by a new supply of their compatriots.

Feudalism?

Meanwhile, the hereditary extended families running the various emirates were living in a style reminiscent of Europe's elite in the days of feudalism.

For example, the sheik of neighboring oil-poor Sharjah, where the economy depends on handouts from Saudi Arabia in exchange for a total ban on alcohol, had just bulldozed a Bedouin village to make room for a new palace for himself. He was also building a university on an architectural scale to rival Versailles (see above) - approached along a majestic drive enclosed by ornate iron railings and grass verges that were only kept green by continual watering.

What next?

I came away wondering about the long-term survival prospects of societies that hardly pay lip-service to democratic and human rights, and seem to have no qualms about depending on cheap labour as their primary economic resource.

If recent events in Dubai are a sign that the end may be nigh, the time-scale - based on the prediction I heard about undemocratic-cheap-labour-dependent South Africa in 1964 - is that it will take another 30 years before such places find a firmer fairer footing.