Open course on speechwriting

Anyone interested in coming to one of my speechwriting courses might like to know that the next open one is being held on 2nd November at the National Liberal Club in central London.

The programme and booking details can be seen HERE.

Gordon Brown tries out a 4-part list at the TUC

Well, Mr Brown's now given the speech that had been widely circulated before he got anywhere near the TUC in Liverpool.

And here's what Sky News singled out as the sound bite of the day - because the much trailed news was that he was going to say the word 'cut' for the first time.

In fact, he used the 'C' word four times in a row, deploying a curious combination of rhetorical techniques that I've seldom seen before: a fifth item being contrasted with the previous four (very different from the much commoner form, favored by speakers like Churchill and Obama, where the third item is contrasted with the first two).

Nor did it seem to go down all that well, as there was a significant delay before the applause finally got under way - prompted, it appears, by Mr Brown leaning back from the lectern to let them know that he jolly well wasn't going to go on until they responded.

(You may have to watch an advert or two before GB comes into view).

Edmund Stoiber: A charismatic Bavarian?

Whilst running a course last week, I met a German who asked me if I’d heard about Edmund Stoiber, former premier of Bavaria, who's well known in the German speaking world for his incoherent speeches and frequent faux pas.

As I hadn’t, he’s kindly sent me a specimen from YouTube with English subtitles, that, as you can see HERE, makes George W Bush and John Prescott sound like amateurs in such matters.

All of which prompted me to find a bit more by typing ‘Edmund Stoiber+gobbledygook’ into Google - which quickly came up with the following background information (fuller version is HERE):

The gentleman that he is, Stoiber was going to compliment German Chancellor Merkel on her tough stance against US President George W. Bush. But that's where things got a little complicated.

"I found it refreshing," Stoiber said, "that the Chancelor criticized Guantanamo in front of US President Brezhnev."

US president Brezhnev? Hello, Bavaria, this is earth speaking! What was Edmund Stoiber thinking when he mixed up Bush – himself a master of the Freudian slip – and Brezhnev – a man who loved vodka as much as communism?

He's done it before

Stoiber is known for not always saying the right thing. The country is laughing to this day about the time he addressed Sabine Christiansen – the people's princess of German political talk shows – as "Frau Merkel."

Admittedly, not all of his faux pas were equally entertaining. The entire population of eastern Germany, for instance, was not in the least amused when Stoiber – during the 2005 election run-up – called them "the frustrated ones" and said he was not leaving the country's fate to them.

Stoiber has raised his inability to form complete sentences to the level of rhetorical bravado. One of his speeches about the transrapid railway system, for example, has inspired numerous music geeks to remix his staccato gobbledygook into a musical and poetic firework that became an instant success on the German-speaking internet.

Very few politicians get to have their speeches set to cheap techno or German rap. But Stoiber is not like other politicians. He could easily make the transition from Herr Prime Minister to MC Kool Dawg Eddie and land a contract with a major record label, without even trying.

Hilarious stuff that gets you wondering what other gems we students of rhetoric and communication in the English speaking world are missing out on because of our linguistic incompetence.