Labour leadership: "Mirror mirror on the wall, who's the most bourgeois of us all?"

Long ago, when I had to mark hundreds of first year sociology exam papers, the only way some of us managed to stay awake and focussed was to keep a lookout for 'howlers'. For example, one I still remember went as follows:

'The original proletarian worker wore overalls and a cloth cap.'

These days, the embourgeoisment (to retrieve another memory from my sociological past) of the Labour Party has progressed so far that MPs who've ever worn overalls and a cloth cap are an endangered species.

This is presumably why some of the leadership candidates have been invoking their proletarian background. Andy Burnham has written of his humble origins in Liverpool and Ed Balls has told us that one of his grandfathers was a lorry driver.

Simple measurement indices
All this has taken me back to other experiences from long ago, when I used to invent simple indices to assess things as diverse as the probability of ex-prisoners being reconvicted after release from gaol and the suitability of student applicants for admission to a university department.

By giving prisoners a different score on measures like type of offence and number of previous convictions, we were able to discriminate different groups with a high degree of accuracy, ranging from one with a 7% probability of reconviction within three years of leaving prison to another with a reconviction probability of 75%.

Later on, when in charge of admitting students for a university course, I attracted hostility and admiration in roughly equal amounts by devising a weighting system that included different scores according to the type of school they'd attended - in those days, as follows: secondary modern (5) , comprehensive (4), grammer (3), direct grant (2) and public (i.e. fully fee-paying) school (1) - where the higher the score, the lower the 'A' level grades we demanded from them.

With this in mind, I thought it might be an interesting exercise to devise a similar index to guage which of the Labour leadership candidates (so far declared) stands where on the proletarian-bourgeous scale.

Atkinson's proletarian-bourgeois index
To compare them, the scoring system is based on 4 variables - so that the most bourgeois candidates will have the lowest scores and the most proletarian the highest:

A: Father's job
4 Unskilled
3 Semi-Skilled
2 Skilled
1 Professional/managerial

B: Candidate's first job
4 Unskilled
3 Semi-Skilled
2 Skilled
1 Professional/managerial

C: Type of secondary school attended
2 State school
1 Fee-paying school

D: Higher education
2 Non-Oxbridge
1 Oxbridge

RESULTS
According to this, John McDonnell comes out way ahead in the 'most proletarian' stakes, with Ed Balls pipping the Milibands to the post as 'most bourgeois'.

McDonnell
A Bus driver (3)
B First job (4)
C Secondary school (2)
D Higher education (2)
TOTAL: 11

Burnham
A Telephone engineer (3)
B First job (1)
C Secondary School (2)
D Higher education (1)
TOTAL: 7

Abbott
A Welder (2)
B First job (1)
C Secondary School (2)
D Higher education (1)
TOTAL: 6

Miliband D
A University teacher/professor (1)
B First job (1)
C Secondary School (2)
D Higher education (1)
TOTAL: 5

Miliband E
A University teacher/professor (1)
B First job (1)
C Secondary School (2)
D Higher education (1)
TOTAL: 5

Balls
A University teacher/professor (1)
B First job (1)
C Secondary School (1)
D Higher education (1)
TOTAL: 4

ANALYSIS
Maybe this is why Mr Balls has felt it necessary to go back a generation to tell us about his lorry-driving grandfather. His point, as in Andy Burnham's reminder of his humble past, was that their family's social mobility was made possible by the wonderful innovations of past Labour governments.

In their case, it may be true. But things aren't always as simple as that.

It took my paternal grandfather the best part of 40 years to progress from being a farm labourer to a tenant farmer to an owner occupier farmer. But, as the Labour Party didn't even exist for most of that time, they can hardly claim any credit for that.

And, as far as my own case is concerned, I've never been quite sure whether the journey from farmer's son to university lecturer and, more recently, communications consultant, counts as upwards, downwards or sideways social mobility - which is almost certainly one of the reasons why I was never quite convinced by mainstream sociology, and why my escape into the much more interesting world of conversation analysis came as such a relief.

Labour leadership candidates share the same hymn sheet, the same speechwriter or the same fear?

As you'll see in this clip, David Miliband and Ed Balls used remarkably similar words to announce their bids for the leadership of the Labour Party, both asserting that listening/hearing is more important than speaking/talking.

Do they really think the same, or are they merely using the same speechwriter?

Or could it be that they both share the same fear, namely that neither of them is as effective a platform speaker as a certain other candidate called Miliband?

A solution to the pressing need for a new Tory logo


During the election, I had a few conversations that went along the following lines:

Q: "What's that infantile scribble supposed to be?"
A: "A tree."
Q: "What's a tree got to do with the Tories?"
A: "I think it's supposed to say something about a greener agenda."
Q: "But why a tree? And why isn't the stump a darker blue?"
A: "Er ...."

Although I'm no expert on corporate imagery, I'd have thought that no such conversations would take place if the Tory 'tree' had been doing an effective job .

However, I did learn a bit about the subject at a fascinating meeting near Oxford in 1988, when the idea of the 'bird of liberty' was first mooted as a possible logo for the then recently formed Social and Liberal Democrats.

You may remember that, during the 1987 election, the SDP-Liberal Alliance had fought under a rather ugly diamond shaped logo that looked like one of those irritating 'Baby on Board' posters that some parents insist on sticking to their car windows.

New party: new logo

After the Liberals and SDP merged, Paddy Ashdown, the new leader, thought something more imaginative was needed - something that would be instantly associated with the party, like the Tory's former dark blue torch and Labour's (then) recently adopted red rose.












So he recruited a leading corporate image consultant who, as party member, was willing to provide his services free. A meeting was arranged, where he told us about how they went about doing such things and led a brainstorming session.

I vaguely remember words like 'liberty', 'freedom', 'taking off' and even 'phoenix rising from the ashes of the merger debates' (!) being bandied about.

I remember much more clearly that the idea of a bird came up very quickly, as too did fears that it might attract ridicule based on the Monty Python 'dead parrot' sketch - as indeed it did when Mrs Thatcher recited from it in her party conference speech just after the new logo had been launched (HERE).

But the eventual result was the very neat design of a bird flying upwards (that can be animated if required) that's served as the instantly recognisable symbol of the Liberal Democrats for more than twenty years since that original meeting in Oxford.


Fell the tree and plant a flower

Yesterday, while walking though a spectacular bluebell wood near Cheddar Gorge (and with complaints about the Tory tree lurking somewhere in the back of my mind) I had a 'Eureka moment':

Replace the tree with a bluebell.

Apart from eliminating the ambiguity of the scribbled tree, a bluebell logo would have at least five advantages:
  1. It's the right colour for the Conservative Party.
  2. Bluebells have a freshness and purity that any party would surely be glad to be associated with.
  3. If you want to emphasise your green credentials, what better way to do it than with such an attractive and popular wild flower
  4. As there's a well-known Scottish folk song called The Bluebells of Scotland, it might even help to broaden the party's appeal north of the border.
  5. Almost any picture of a bluebell is more aesthetically pleasing than the shoddy-looking scribbled tree.

So, for these reasons, and in the true spirit of a 'non-aligned' blog, I offer this free suggestion to the Conservative Party for a logo to replace today's trendy but tacky-looking 'tree' with an image of unequivocal and timeless beauty ....