The Big Society and the resurrection of guilt-edged philanthropy?

The mystery of David Cameron's 'big society' is still bubbling along - from an ernest discussion of philanthropy on Newsnight a week or so ago to an erudite editorial in today's Guardian.

In response to the former, I was so unimpressed by the moralising waffle from the 'expert' guests that I tweeted something along the lines of "any first year sociology student could surely do a better job than this" on Twitter.

What I had in mind was that any first year sociology student will have been exposed to Max Weber's classic thesis on the Protestant Ethic and the Spirit of Capitalism, which didn't get a mention from any of Newnight's 'experts' (at least while I was watching).

Weber in a nutshell
Central to Weber's argument was that Protestantism, especially the Calvinistic variety, was a powerful incentive to work hard, because work would keep you on the straight and narrow and protect you from sin. If this resulted in your accumulating wealth and spending it on yourself, you'd be veering back towards sin, so you'd better plough it back into the business - which would then grow further and offer yet more temptations, so you'd better plough that back into the business as well - and accumulate more wealth, etc., etc.

That, according to Weber, was what had spurred enterprise and capitalism to grow so strongly in protestant countries. But, as old age approached, the best way for the wealthy to avoid sin - and to save their offspring from the temptation of spending it all on themselves (i.e. sinning) - was to give large chunks of their capital away to worthy causes, as exemplified by famous English philanthropists like Lord Leverhulme and Joseph Rowntree.

Is British philanthropy a thing of the past?
One of the complaints being made by some of the pundits in the media (e.g. in the Newsnight programme mentioned above) has been that Britain's current generation of super-rich, unlike some of their counterparts in the USA, are much less philanthropic than their predecessors.

I have no idea how accurate a claim this is (as I could name at least one English billionaire who gives rather a lot of his money away - but does so without having his name attached to any of the benefits he pays for).

A legacy of the 1960s?
However, I am inclined to believe that there may well be fewer British philanthropists than there used to be, because I also happen to believe that the decline of the Protestant Ethic - i.e. a major motivation for philanthropy, according to Weber - may have been a hidden and lasting legacy from the 1960s.

I'm not suggesting that the sixties saw a sudden reduction in British puritanism in any particularly religious sense, but rather that people started to feel less guilty about enjoying leisure activities when they could/should have been working.

Work, leisure and guilt
My evidence is admittedly rather flimsy and personal, as it comes from noticing how some of my academic colleagues during the 1970s-80s, only a few years younger than me, seemed to have no qualms at all about taking whole afternoons off work to play golf or cricket - whereas I, along with others of a similar age, felt thoroughly guilty about taking as much an hour off to play squash, even though we had no particular commitment to Calvinism or any other form of protestantism.

In other words, when it came to feeling guilt about not working, there seemed to be a big difference between those of us born before 1950 and those born after 1950, perhaps because the younger cohort had spent more of their youth growing up during the swinging sixties than we had.

If there's any truth at all in this, more of today's British super-rich are also likely to have been born since 1950, in which case they're probably much less afflicted by feelings of guilt about spending their money on themselves than the wealthy once were. And, if the guilt factor has declined, it may also have weakened a key motive for graduating from entrepreneur to philanthropist.

The Big Society?
As for what such arguments have to do with David Cameron's 'big society', I don't know - unless the idea is to resurrect communal guilt in the hopes that it will motivate more of us to abandon some of our leisure pursuits in favour worthier causes...

UK Speechwriters’ Guild awards: Geoff Burch, Business Communicator of the Year 2011

The UK Speechwriters’ Guild has awarded the Business Communicator of the Year Award 2011 to the speaker and author Geoff Burch.

Geoff Burch writes business books, gives speeches at corporate and sales conferences, and has appeared on the BBC TV series
All Over The Shop.

Chairman of the judges, Brian Jenner, said: “Geoff Burch is an unusual thing, a British motivational speaker. Only he tailors his message to a British audience by claiming to be a ‘miserable bastard’.”

“What we particularly like about his style is his accessibility: his ability to put ideas worthy of a place in the
Harvard Business Review in a format understandable to a telesales recruit on their first day”.

“Geoff Burch can craft striking phrases. His messages are simple and he clearly thinks very hard about
how to communicate things. And he delivers his speeches with the panache of a stand-up comedian.”

“Mr Burch eschews Power Point presentations and business jargon, which delights the judges.
They wish to hold him up as an example of how to inspire audiences in times of crisis.”

The UK Speechwriters’ Guild was set up in 2009 to promote the interests and profile of speechwriters and raise standards of public speaking in the UK.

Last year’s winner was Sir Martin Broughton, Chairman of British Airways, who went on to prove how his speechmaking skills gave him the power to influence Government policy and make headlines across the world. Sir Martin accepted his prize at the conference of the UK Speechwriters’ Guild in Bournemouth in September 2010.

More information about the UK Speechwriters’ Guild can be found
HERE.

You don't need to speak Arabic to tell that Mubarak isn't much of an orator



I'm grateful to Martin Shovel for asking me via Twitter (@MartinShovel) earlier today: 'Where's your much anticipated rhetorical analysis of Mubarak's latest speech?'

The short answer is that there are some things for which I lack the time or inclination (or both).

But Martin's question did take me back to something I blogged about last July, when Fidel Castro had just given his first TV interview since his 'retirement' (HERE). That had reminded me of a rather obvious point I'd made in a heading above a picture of the young Castro in my book Our Masters' Voices (1984, p.4):

'Skillful public speaking can be readily recognized even in those whose politics we may disagree with, and whose languages we do not understand.'

What fascinated me then - and still does - is the fact that we don't have to be able to understand Spanish or German to be able to recognise that Castro and Hitler were highly effective orators.

The opposite is also the case: you don't have to be able to understand Arabic to be able to tell at a glance that Egyptian President Mubarak is a long way from the Premier League when it comes to public speaking - and non-Arabic speakers can check this out by watching him in action above.

The rise of the ineffective orator
Much the same can be said of other second and third generation revolutionary leaders. Compared with Nelson Mandela, Thabo Mbeki was a bit short in the communication skills department. So too were Stalin, Khruschev and Brezhnev in comparison with Lenin (and I don't speak Russian, either).

The point is that, once a new order is established, behind the scenes committee work, plotting, befriending the right people, bumping off or otherwise disposing of rivals, winning support of the right factions and organisations , etc. become far more important than being able to appeal to a mass audience of people whose votes will determine your rise or fall.

Nor, if you can get to the top job - like so many leaders of Arab nations outside Egypt - by being the favoured relation of the previous head of a ruling family, do you have to worry about anything so tiresome as being able to move, persuade and inspire mass audiences.

Although I've no idea how effective an orator President Nasser, the first leader of the new Egypt, was, I'll bet he was a good deal better at it than his ousted predecessor (King Farouk).

Aprés Mubarak?
It now looks as though Hosni Mubarak's plan to take a leaf out of the Assad family book in Syria - by handing over to his son - is about to be thwarted. So, if Gamil Mubarak is still hoping to see his father's dream come true, he may well be in the market for some professional coaching.

Martin Shovel - and other likely UK suppliers of such services - may like to note that, according to The Sun, Gamil and his family have already decamped to his modest little £8.5 million pad in Knightsbridge. For his phone number and other contact details, I'm sure that the Murdoch family and/or News International will be able to oblige...

More 3-part lists and a touch of management speak from Obama on Egypt


From his five minute speech yesterday, it was yet another three-part list was singled out from President Obama's statement about Egypt to become the most widely quoted line in the news headlines:

"An orderly transition must be meaningful, it must be peaceful and it must begin now."

I say 'yet another' because I've commented before on Obama's frequent use of three-part lists, of which there were 29 in his ten minute victory speech in Chicago.

And yesterday's headline was only one of six such lists in his five-minute statement, the others being:
  1. "Over the past few days, the American people have watched the situation unfolding in Egypt.
  2. "We’ve seen enormous demonstrations by the Egyptian people.
  3. "We’ve borne witness to the beginning of a new chapter in the history of a great country, and a long-time partner of the United States."
"And throughout this period, we’ve stood for a set of core principles.
  1. "First, we oppose violence ...
  2. "Second, we stand for universal values ...
  3. "Third, we have spoken out on behalf of the need for change ... "
  1. "Furthermore, the process must include a broad spectrum of Egyptian voices and opposition parties.
  2. "It should lead to elections that are free and fair.
  3. "And it should result in a government that’s not only grounded in democratic principles, but is also responsive to the aspirations of the Egyptian people."
"I want to be clear:
  1. "We hear your voices.
  2. "I have an unyielding belief that you will determine your own destiny and seize the promise of a better future for your children and your grandchildren.
  3. "And I say that as someone who is committed to a partnership between the United States and Egypt."
  1. "That truth can be seen in the sense of community in the streets.
  2. "It can be seen in the mothers and fathers embracing soldiers.
  3. "And it can be seen in the Egyptians who linked arms to protect the national museum."
Management-speak?
However smooth the rhetoric written into this hastily prepared statement (produced, as it was, very soon after Mubarak's speech in Cairo) might have been, I was surprised to hear the inclusion of a participle that's been featuring more and more in management presentations over the past few years, namely the use of 'going forward' when speakers are talking about the future:

"And going forward, I urge the military to continue its efforts to help ensure that this time of change is peaceful."

"And going forward, the United States will continue to stand up for democracy and the universal rights that all human beings deserve, in Egypt and around the world."

Personally, I find it almost as irritating and distracting as the growing preference for using 'ahead of' when the speaker or writer (journalists being the worst offenders) actually means 'before' (HERE) - and I recommend people on my courses to avoid using either of them.

Unless President Obama really does want to sound like an MBA graduate who's just swallowed a dictionary of management jargon, I think it's time he had a word with his speechwriters. And, while he's at it, he might like to remind them that one 'furthermore' in a speech is one too many.

Full script of President Obama's statement on Egypt
Good evening, everybody. Over the past few days, the American people have watched the situation unfolding in Egypt. We’ve seen enormous demonstrations by the Egyptian people. We’ve borne witness to the beginning of a new chapter in the history of a great country, and a long-time partner of the United States.

And my administration has been in close contact with our Egyptian counterparts and a broad range of the Egyptian people, as well as others across the region and across the globe. And throughout this period, we’ve stood for a set of core principles.

First, we oppose violence. And I want to commend the Egyptian military for the professionalism and patriotism that it has shown thus far in allowing peaceful protests while protecting the Egyptian people. We’ve seen tanks covered with banners, and soldiers and protesters embracing in the streets. And going forward, I urge the military to continue its efforts to help ensure that this time of change is peaceful.

Second, we stand for universal values, including the rights of the Egyptian people to freedom of assembly, freedom of speech, and the freedom to access information. Once more, we’ve seen the incredible potential for technology to empower citizens and the dignity of those who stand up for a better future. And going forward, the United States will continue to stand up for democracy and the universal rights that all human beings deserve, in Egypt and around the world.

Third, we have spoken out on behalf of the need for change. After his speech tonight, I spoke directly to President Mubarak. He recognizes that the status quo is not sustainable and that a change must take place. Indeed, all of us who are privileged to serve in positions of political power do so at the will of our people. Through thousands of years, Egypt has known many moments of transformation. The voices of the Egyptian people tell us that this is one of those moments; this is one of those times.

Now, it is not the role of any other country to determine Egypt’s leaders. Only the Egyptian people can do that. What is clear — and what I indicated tonight to President Mubarak — is my belief that an orderly transition must be meaningful, it must be peaceful, and it must begin now.

Furthermore, the process must include a broad spectrum of Egyptian voices and opposition parties. It should lead to elections that are free and fair. And it should result in a government that’s not only grounded in democratic principles, but is also responsive to the aspirations of the Egyptian people.

Throughout this process, the United States will continue to extend the hand of partnership and friendship to Egypt. And we stand ready to provide any assistance that is necessary to help the Egyptian people as they manage the aftermath of these protests.

Over the last few days, the passion and the dignity that has been demonstrated by the people of Egypt has been an inspiration to people around the world, including here in the United States, and to all those who believe in the inevitability of human freedom.

To the people of Egypt, particularly the young people of Egypt, I want to be clear: We hear your voices. I have an unyielding belief that you will determine your own destiny and seize the promise of a better future for your children and your grandchildren. And I say that as someone who is committed to a partnership between the United States and Egypt.

There will be difficult days ahead. Many questions about Egypt’s future remain unanswered. But I am confident that the people of Egypt will find those answers. That truth can be seen in the sense of community in the streets. It can be seen in the mothers and fathers embracing soldiers. And it can be seen in the Egyptians who linked arms to protect the national museum — a new generation protecting the treasures of antiquity; a human chain connecting a great and ancient civilization to the promise of a new day.

Thank you very much.

Always look on the bright side: the Northern Lights, a cruise and a conversation

I mentioned in the previous post that we were hoping to catch a glimpse of the Northern Lights from a return boat trip from Tromso to Kirkeness, a few miles from Norway's northern border with Russia.

And 'glimpse', alas, turned out to be exactly what it was. Yes, we did see them, but not in the glorious technicolor to be seen on DVDs and from picture searches on Google. What we did see on a couple of nights were more like strangely-shaped moonlit clouds - good to have seen them, but hardly up to the sales blurb that had tempted us so far north in the middle of winter.

So here are a couple of handy tips for any readers who might be planning a similar trip

TIP 1: Find a more comfortable way of seeing them
The trouble with inspecting the Northern Lights from a boat is that, however warm and comfortable it may be, you have to go out on deck whenever they appear. Apart from the rush of passengers, many of whom were quite old and frail, the icy surface under foot made it quite a challenge just to remain vertical. Then, once you'd found a gap on the rail to hang on to, the freezing wind meant that you could only manage a few minutes of sky-gazing before the threat of hypothermia drove you inside again.

Another hazard, as unexpected as it was hilarious, was came from an idiot who came dashing out with a torch asking "where are they?" By the time he'd finished flashing his light into our eyes, none of us could see well enough to tell him where to look.

All of which suggests to me that a much more comfortable way of seeing the Northern Lights would be from a suitably located luxury hotel equipped with a heated greenhouse or conservatory, amply furnished with comfortable beds and/or sofas.

TIP 2: Beware of cruises that tell you where to sit
I've blogged before about people who routinely break the most basic rules of conversation (e.g. HERE). On the first night of the trip, we were allocated to a table at which, it turned out, the organisers were intending that we should sit for dinner on all four nights of the cruise.

It was a table for 4 people and, though I didn't have a stop-watch on me, I can report that the time spent speaking by each of us around the said table was not far off the following:

Speaker A: 94%
Speaker B: 3%
Speaker C: 2%
Speaker D: 1 %

After the first ten minutes, we'd had a full run-down of A's allergies and ailments, past and present. By the end of the meal, we knew how many times she'd been married, how many children and grandchildren she had, together with related face-sheet data on each of them (names, ages, occupations, where they lived + some of their medical histories too), why she and her current husband (Speaker D) lived where they lived, where it is in relation to the Tesco roundabout on the by-pass, which junction it was nearest to on the M1, what kind of house they live in, how much it had cost to buy compared with the one they'd sold, how much work had been needed to do it up (+ detailed costs of different home improvement projects), how she'd bought it while D was in hospital suffering from (cue more details about illnesses), which excursions they were planning to go on over the next few days (plus detailed explanations of why they'd selected some and not others), where the money to pay for holidays like this had come from (i.e. a late parent's estate, complete with details of how her share of it compared with that received by her siblings, about each of whom yet more details about etc., etc., etc.

During this unstoppable torrent, the only thing we managed to divulge about ourselves was that we live in Somerset (thankfully, a safe distance away from any junction on the M1).

I went straight from the table to the desk of the tour operator's representative, who confirmed that we were indeed going to have to sit through three more meals with Speaker A - and that no, this would not qualify us to get any of our money back. Nor was he able to provide any explanation or reason why the company saw fit to condemn its customers to such a miserable fate.

Luckily, he did have one useful tip: there were two separate sittings for dinner and it might be possible to arrange with the restaurant manager for us to escape to the other one - which I did and we did.

Needless to say, I shall be raising this matter if and when the company's customer-satisfaction questionnaire ever reaches me.

Looking on the bright side
In the meantime, the sheer awfulness of having to put up with this relentless violation of the most basic rules of turn-taking has spurred me on (yet again) to start planning the book about conversation that I've been threatening to write for at least 25 years. For that, at least, I am grateful to Speaker A, whose blistering performance may even provide the basis for a chapter (or two).

Hoping it's "au revoir, Perkins"

We're about to go on a cruise along the northern Norwegian coast in the hopes of catching a glimpse of the Northern Lights.

So I don't expect to be doing much blogging or tweeting over the next few days. However, I do very much hope that, for regular visitors, the answer to Jonathan Miller's question will be the opposite of Peter Cook's reply in this classic sketch from Beyond the Fringe:

50 years since John F Kennedy asked not... (3) Modelled for the media


This is the third in a series of posts to mark the 50th anniversary of John F Kennedy's inaugural speech on 20th January 1961. The first two were:
Now that the BBC website has gone live with an article and notes I wrote on the speech (HERE), I feel free to reproduce one of the points made in it, accompanied by another edited clip from the speech (above) and transcript (below).

The following section from the piece on the BBC website commends Kennedy for following 'the first rule of speech-preparation: analyse your audience'.

If you wonder where that came from, I have to confess that that I was immodest enough to have taken it from my own books Lend Me Your Ears (pp. 280-286) and Speech-making and Presentation Made Easy (pp. 34-37).

First inaugural designed for the media?
Impressive though the rhetoric and imagery may have been, what really made the speech memorable was that it was the first inaugural address by a US president to follow the first rule of speech-preparation: analyse your audience - or, to be more precise at a time when mass access to television was in its infancy, analyse your audiences.

In the most famous fictional speech of all time, Mark Antony had shown sensitivity to his different audiences in Shakespeare's Julius Caesar by asking his "Friends, Romans, countrymen" to lend him their ears. But Kennedy had many more audiences in mind than those who happened to be in Washington that day.

His countrymen certainly weren't left out, appearing as they did in the opening and towards the end with his most famous contrast of all: "Ask not..." But he knew, perhaps better than any previous US president, that local Americans were no longer the only audience that mattered. The age of a truly global mass media had dawned, which meant that what he said would be seen, heard or reported everywhere in the world.

At the height of the Cold War, Kennedy also had a foreign policy agenda that he wanted to be heard everywhere in the world. So the different segments of the speech were specifically targeted at a series of different audiences:

"Let every nation know, whether it wishes us well or ill"
"To those new nations whom we welcome to the ranks of the free"
"To those in the huts and villages of half the globe"
"To our sister republics south of the border"
"To that world assembly of sovereign states, the United Nations"
"Finally, to those nations who would make themselves our adversary"

The following day, there was nothing on the front pages of two leading US newspapers, The New York Times and the Washington Post to suggest that the countrymen in his audience had been particularly impressed by the speech - neither of them referred to any of the lines above that have become so famous.

The fact that so much of the speech is still remembered around the world 50 years later is a measure of Kennedy's success in knowing exactly what he wanted to say,
how best to say it and, perhaps most important of all, to whom he should say it.

More on JFK's target audiences
In fact, Kennedy aimed his speech at twice as many audiences as those mentioned in the above extract from the BBC website. You can listen to edited clips in the video at the top of the page and follow them in the transcript below:

VIPs on the platform & US citizens
Vice-president Johnson, Mr Speaker, Mr Chief Justice, President Eisenhower, Vice-president Nixon, President Truman, Reverend clergy, fellow citkzens…

Everyone in the world
Let the word go forth from this time and place, to friend and foe alike, that the torch has been passed to a new generation of Americans…

Let every nation know, whether it wishes us well or ill …

Allies
To those old allies whose cultural and spiritual origins we share…

Emerging nations
To those new states whom we welcome to the ranks of the free…

Third world
To those people in the huts and villages of half the globe struggling to break the bonds of mass misery…

Latin America
To our sister republics south of our border…

North & South America
Let all our neighbors know…

United Nations
To that world assembly of sovereign states, the United Nations…

Communist countries
Finally, to those nations who would make themselves our adversary…

US citizens
And so, my fellow Americans…

Citizens outside the USA
My fellow citizens of the world…

US + Non-US citizens of the world
Finally, whether you are citizens of America or citizens of the world…

Postscript: Kennedy's fashion legacy
Apart from putting much effort into what he wanted to say to whom, JFK also put quite a bit of thought into what the inaugural would look like in the global media. Jackie Kennedy's white coat was deliberately selected to ensure that she would stand out on a platform mainly populated by men in dark clothes.

And, the heavy snow in Washington the day before didn't prevent him from appearing without an overcoat or a hat. The former was made possible by his decision to wear thermal underwear - which presumably kept him warm enough not to bother wearing a hat.

This may have been all very well for him, but his hat-free head marked kicked off a new era for men in the Western world, in which routine hat wearing went out of fashion - look at any picture of a football crowd before 1961, and you'll see that the men all wore hats or caps. As a result, half the population has been condemned to being colder in winter than we'd have been without Kennedy's fashion legacy.

So, however much I may admire his rhetoric, I am definitely not an admirer of his lack of headwear.

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