Is it wise for Ed Miliband to play snakes and ladders with Jon Snow?


I'm grateful to Neill Harvey-Smith (@nhs999) for drawing my attention to this fascinating video clip via Twitter, where he tweeted "From the Ed Miliband treasure trove, media training lesson #24: don't do this."

The board had already been set up for the game by Shadow Chancellor Ed Balls with his Fabian Society speech and related interviews over the weekend (HERE) and now, three days later, his leader lands on this whopping snake - posted on YouTube very soon after the end of the Channel 4 News on which it appeared (as for what I mean by 'snakes and ladders', see HERE).

It vividly demonstrates the risks faced by an inexperienced interviewee when trying to hold his own against an old hand like Jon Snow and I suspect that Mr Miliband and the Labour Party must be very glad that Channel 4 News doesn't reach a mass audience.

I also think that a more technical analysis of Mr Milband's performance may well reveal some of the reasons why he's so far failed have a more positive impact on the wider public.

Watch this space...

Continued (18 January)
Jon Snow turned out to be one of several top political journalists who had been queuing up to take it in turns to interview Ed Miliband yesterday - all, judging from the background on the BBC, ITN, Sky News and Channel 4 News, in the same room.

ITN was able to edit out Tom Bradby's questions from the version posted on YouTube (below) - which would hardly have been possible with the frequency of Jon Snow's interruptions on Channel 4 News (above).

In the absence of any such things to irritate or distract Mr Miliband, he was able to produce a performance that came across as a good deal more articulate, coherent and assured than in his joust with Jon Snow.

YouTube scorecard so far:
Channel 4 News version: 3,201 viewers (22 Jan)
ITN version: 167 viewers (22 Jan)

The 'John Lewis economy': What to make of today's speech by Nick Clegg?


Regular readers will know that I worry about how little from political speeches are shown on prime-time television news programmes these days - as compared with interviews (examined in more detail HERE).

In the discussion after my UK Speechwriters' Guild Christmas lecture last month, someone made the interesting point that was it's no longer necessary for TV companies to do this in the internet age, because keen anoraks can watch as many speeches as they like online.

Another innovation is the close coordination of 'on message' speeches and interviews, as was demonstrated rather skillfully over the weekend by Ed Balls (HERE).

But does anyone watch the speeches?
One problem with some of the speeches that appear online is that they are so earnest or uninspiring (or both) that it's difficult to imagine prime-time news programmes - even in the glory days of the past - managing to select suitable quotable quotes for transmission to a wider audience.

One such example was Nick Clegg's speech at the Mansion House earlier today. It seems to have generated two main sound bites:
  1. a John Lewis economy
  2. The 1980s was the decade of share ownership. I want this to be the decade of employee share ownership.
But what he actually meant by either of these (not to mention the rest of the speech) was a question being widely asked on Twitter during the day.

As I've noted before (HERE), Clegg's communication skills continue to interest me - and this video and transcript look like promising data for closer analysis - comments and suggestions welcome...

Text of this video-clip from the speech:
...we don’t believe our problem is too much capitalism: we think it’s that too few people have capital. We need more individuals to have a real stake in their firms.

More of a John Lewis economy, if you like.

And, what many people don’t realise about employee ownership is that it is a hugely underused tool in unlocking growth.

I don’t value employee ownership because I somehow believe it's it's “nicer” - a more pleasant alternative to the rest of the corporate world. Those are lazy stereotypes. Firms that have engaged employees, who own a chunk of their company, are just as dynamic, just as savvy, as their competitors. In fact, they often perform better: lower absenteeism, lower staff turnover, lower production costs. In general, higher productivity and higher wages. They even weathered the economic downturn better than other companies.

Is employee ownership a panacea? No. Does it guarantee a company will thrive? No of course not. But the evidence and success stories cannot be ignored, and we have to tap this well if we are serious about growth. The 1980s was the decade of share ownership. I want this to be the decade of employee share ownership.

Britons win gold and silver in the transatlantic rowing race: an omen for the Olympics?

BOX NUMBER 8 WINS AND ANDREW BROWN BREAKS A WORLD RECORD from Talisker Whisky on Vimeo.

On 5th December, we watched 17 rowing boats leave the harbour at San Sebastian La Gomera at the start of a transatlantic rowing race and, after getting home, have been following its ups and downs ever since.

Last night (40 days later), first and second places went to British rowers who arrived in Barbados 26 minutes apart - with the next boat more than 100 nautical miles away.

Rowing across the Atlantic may have yet to qualify as an official Olympic sport, but it would be nice to think that their success will be an omen for more medals for our competitors later in the year.

At the time of writing, the bronze medal contenders are only 47 nautical miles from the finish and you can keep up with the race HERE.