Last week, I asked whether Ed Miliband's Christmas message to our armed forces worked for you, to which the comments received suggested that the answer was "No" (HERE).
Deputy Prime Minister Nick Clegg's 'New Year message' has raised the same question for me: "I don't think this quite works, but have yet to figure out exactly why. Comments and/or suggestions welcome..."
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5 comments:
My answer is "sort of" as explained over in my post about Nick Clegg's new year message
I'm a bit less positive than Mark I'm afraid.
http://neilstockley.posterous.com/narrativewatch-nick-cleggs-happy-new-year-mes
It comes across as over-rehearsed and stilted. And he looks miserable. He's trying hard to convince us, but he looks as if he knows he's not succeeding. He doesn't seem to be "feeling it" - the only bit that sounds passionate is when he says "What we're doing as a party, and as a coalition - it's not easy". I can feel his pain. But I don't feel his confidence.
- His eyes look glazed as you do when your reading something, but still trying to look at the camera.
- Too much emphasis on stats
- Too much emphasis on him and his party
- Its not human, its not a message either its a party political broadcast.
Max, would you see it as a bad thing if these politicians provided antidotes from their past year about meeting the local people or some kind of story that made them more human and examples of how they have the public in mind...rather than stats!
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