In previous posts on the snakes & ladders theory of political communication (e.g. HERE and HERE), I've made the point that interviews (unlike speeches) hardly ever generate anything but bad news for politicians.
Strictly speaking, FIFA boss Sepp Blatter may not be a politician, but his ill-chosen words about racism in football are a classic example of the way in which a few seconds from a ten minute interview (which, if you can bear it, you can watch in full HERE) can land anyone on a snake that becomes damaging headline news.
Nor, of course, is it the first time that this master of the gaffe has made a fool of himself in front of a mass audience. I still think that the way in which, having appointed himself to present the World Cup to the winners in South Africa, he pushed President Zuma out of the way should have been grounds for his instant dismissal (below - and for more on which see HERE).
But he's still there eighteen months later and is, I fear, likely to remain as irremovable as ever...
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