The
Winner
2012
The
world
economy
is
choked
with
thorns.
Few
commentators
seem
to
be
able
to
tell
us
how
or
why
it’s
happened.
The
financial
journalist,
Gillian
Tett,
has
emerged
with
a
simple
and
compelling
story
explaining
what
went
wrong.
The
UK
Speechwriters’
Guild
has
awarded
Gillian
Tett,
US
managing
editor
of
the
Financial
Times
and
author
of
Fool’s
Gold,
the
prize
of
UK
Business
Communicator
2012.
This
is
for
three
reasons.
The
first
is
that
she
is
an
excellent
public
speaker.
Her
voice
suggests
that
she’s
not
a
natural,
but
her
delivery
is
measured
and
clear.
The
second
reason
is
that
her
content
is
excellent.
The
key
story
she
tells
again
and
again
is
how
she
attended
a
conference
of
bankers
at
the
European
Securitisation
Forum
in
the
Acropolis
Centre
in
Nice
in
2005
to
find
out
what
was
going
in
the
credit
world.
She
had
no
idea
what
the
speakers
were
talking
about.