2 April 2013

Spring competition: where, when and to whom should our politicians read their 'press releases'?

Regular readers of this blog know that I've been getting exasperated by the growing obsession of leading British politicians with making important speeches at strange times and at peculiar venues.

David Cameron's much heralded speech on Europe was given at 8.30 a.m. in the morning at the London headquarters of an American news agency and was, in effect, a press release thinly disguised as a 'speech' (on which, more HERE).

A week or so later, George Osborne turned up to read another press release at the offices of JP Morgan in Bournemouth (on which a bit more HERE).

Today, Mr Osborne's aides excelled themselves with the selection of a venue - a Morrisons supermarket distribution centre somewhere in Kent - for another important 'speech'/'press release' on the government's latest benefit changes - most of which had, as usual, been available in all this morning's newspapers and/or online long before he arrived to read out the 'speech' (see extract above).

As with the earlier two by Cameron and Osborne, there was no coughing, sneezing, applause, cheering, booing or indeed any other evidence that there was actually an audience there in the warehouse (or was it a corridor?) listening to his every word, or indeed any of his words...

Which brings me to announcing our next prize competition.

Contestants are invited to propose exactly when, where and to whom any UK politician of their choice should give his or her next major 'speech'. They may also, if they think it relevant, add what the subject matter of the speech should be.

The lucky winner will receive a signed copy of my book Lend Me Your Ears: All You Need to Know about Making Speeches and Presentations and the runner-up will receive a signed copy of Speech-making and Presentation Made Easy (also by me).

CLOSING DATE: midnight, 15th May 2013
The results will be announced on 16th May 2013 at the International Speechwriting Conference in London.