Max Atkinson's Blog

Obama for Biden: rhetorical brilliance continued

Since before Barack Obama became president, I've blogged many times about his rhetorical brilliance and we now have evidence that he's no less brilliant when speaking at an odd location, i.e. a drive-in rally in support of Biden's campaign.

For what follows, a big thank you to CNBC, Reuters and Ipsos:

With a Reuters/Ipsos poll showing Biden with just a 4-percentage-point edge in Pennsylvania, Obama warned Democrats against complacency.

“We’ve got to turn out like never before,” he said. “We cannot leave any doubt in this election.”

Americans are voting early at a record pace this year, with more than 42 million ballots cast both via mail and in person ahead of Nov. 3 Election Day on concerns about the coronavirus and to make sure their votes are counted.

The early vote so far represents about 30% of the total ballots cast in 2016, according to the University of Florida’s U.S. Elections Project.

In remarks at an evening rally in Gastonia, North Carolina, Trump briefly mentioned Obama, noting that he had supported Clinton in her losing effort. “It was nobody who campaigned harder for Crooked Hillary than Obama, right?”

North Carolina is another battleground state where opinion polls show a tight race. Harris was also in the state on Wednesday to mobilize voters in Asheville and Charlotte.

Obama won North Carolina in 2008, but lost it in his 2012 campaign. Trump won it in 2016.

Trump argued that coronavirus-related restrictions were harming the state’s economy and complained that Democrats and the news media were overly pre-occupied with the pandemic.

“All you hear is covid, covid,” the president said. “That’s all they put on because they want to scare the hell out of everyone.”

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Even though Wednesday marked Obama’s 2020 campaign debut, his support has been essential for Biden. He has appeared at joint fundraisers with Biden and Harris, and his network of well-connected former aides has been instrumental in helping the campaign outpace Trump in bringing in donations.

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Biden’s team said Obama would campaign in Miami on Saturday for the Democratic ticket.

The last days of campaigning are taking place during a surge in cases of COVID-19 and hospitalizations in battleground states, including North Carolina and Pennsylvania but also Wisconsin, Ohio and Michigan.

Pennsylvania has averaged 1,500 new cases a day over the past week, a level it has not seen since April, according to a Reuters analysis. North Carolina is averaging 2,000 new cases a day over the past week, its highest level yet. The virus has killed more than 221,000 people in the United States.

Polling shows a majority of voters are disappointed in the way Trump has handled the pandemic, which he has repeatedly said would disappear on its own.

PM wants to "build a new Jerusalem"

Listening to Boris Johnson's leader's speech at the Tory party conference today meant that you had to put up with an elementary guide to rhetoric for beginners and a mass of corny old clichés

Behind him was the 3 parted alliterative multi-coloured slogan: BUILD BACK BETTER.

Johnson also want's to "build a new Jerusalem" and, if you think it's going to echo William Blake (i.e. do it in England's 'green and pleasant land') the speech claimed that he's discovered green energy too!

Even The Guardian seems to have been quiteimpressed:

"Boris Johnson has said in his speech to the Conservative party conference that Britain must not return to the status quo after the coronavirus pandemic, promising a transformation akin to the 'New Jerusalem' the postwar cabinet pledged in 1945. The prime minister also mounted a robust defence of the private sector, saying 'free enterprise' must lead the recovery and that he intended to significantly roll back the extraordinary state intervention that the crisis had necessitated."

What I'd like to know is who writes this kind of garbage?

After all, every Tory's heroine Margaret Thatcher took the business of speaking rather more seriously, she relied on some brilliant writers and she rehearsed. Does Johnson think that, as a former president of the Oxford Union debating society, he doesn't need to bother?

BOOKS BY Max Atkinson on public speaking, presentation and communication

Twitter, it seems, is widely used by authors to advertise their own books – as too are various programmes on BBC Radio 4. Yesterday’s Start the Week, for example was presented by Andrew Marr, who gave two authors who gave each of them about 45 minutes to plug their latest books. One, was former Archbishop of Canterbury Dr Rowan Williams (whose sermons sometimes included 150 word sentences that were unintelligible to listeners). In retirement, he’s become master of a Cambridge college and has just written a book in St. Benedict. I didn’t bother to check the length of his sentences but can report that he hasn’t changed and I shall not be buying his book.

1. Having written quite a few academic books, my first attempt at writing for a wider public was based on research that I’d done (while fellow of an Oxford college) into audience responses to political speeches. Originally published by Methuen in 1984, it’s still in print (thanks to Routlege).

Reading it now, I don’t think I got the hang of writing for a non-academic audience until Chapter 3. Claptrap – which was also used by Granada Television as the title of the World in Action documentary based on findings reported in the book that you can watch on the opening page of my website at speaking.co.uk

by Max Atkinson (Author) 4.7 out of 5 stars 5 ratings

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2. Twenty years later, after making a living putting into practice the basic principles – i.e. by running hundreds of courses and coaching lindividuals in private and public sectors (+ a few politicians) I wrote a ‘how to do it’ book. This time I was lucky to have a literary agent, Bill Hamilton of AM Heath & Co who understood how to write for different audiences. He taught me how to “address the reader directly.” Without my realising it, a legacy of academic writing was that I was still tending to write in the third person “if a speaker does this… “. Bill suggested I try writing “if you do this….”

His other main piece of advice was that I shouldn’t be afraid of using shortened or elided forms (“don’t” rather than “do not”. etc.) – which as an academic, I’d never have thought of doing. So I went through the original manuacript and, wherever possible changed the text as he’d suggested. At the end of the exercise, I was frankly amazed at how much more ‘readable’ it had made the book.

by Max Atkinson (Author) 4.6 out of 5 stars 49 rating

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3. Peter Semper, an old school-friend, was very positive about Lend me your Ears though he did have a ‘but’: “only thing wrong with it is that it’s far too long for business people like me to read on a train or a flight - so why don’t you do a shorter version aimed at us." After a reasonably favourable response from my agent and publishers my agent and publishers, I asked Peter to have a go at producing a shorter version.

Fairly quickly, he sent me a copy of what he’d produced and, thanks to the wonders of word-processing technologly, I could see instantly that he’d only managed to cut it down by about a third – which I didn’t think was enough. So I set about cutting out even more and managed to get rid of another third. The result was Speechmaking and Presentation Made Easy: Seven essential steps to success:

Speech-making and Presentation Made Easy: Seven Essential Steps to Success by [Max Atkinson]

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4. During the Labour Party’s annual conference in September 2008, Michael Crick (then political editor of BBC TV’s Newsnight, now on Channel 4 News) suggested that I should start a blog. In June 2009, I reached my 250th blog-post. and realised that it was becoming something of an obsession.

The good news was that it was being favourably received. As Ayd Instone notes in his foreword to this next book (p. 7): “Politics.co.uk awarded it the same score (8/10) as Iain Dale’s Diary, one of the country’s top rated blogs. In their review, they said “Not many blogs out there focus so much on politicians’ presentation styles, so this makes a nice addition…a thoroughly impressive piece of work.”

At which point, I should confess that I personally find reading a book or newspaper easier and more satisfying than reading stuff from a screen, which is why the idea of publishing an edited collection of my blog-posts from 2008-2014 appealed to me. The result was:

Seen & Heard: conversations and commentary on contemporary communication

in politics, the media and around the world

Seen & Heard: Conversations and commentary on contemporary conversation

Paperback: £10.99