Senator Scott Brown shows how to use a newspaper as a visual aid
Will the 2010 UK general election be the first one to leave us speechless?
This post was initially prompted by an invitation from Angela Definis to contribute to her latest blog carnival on the theme 'Public Speaking and the New Year', which has now gone live and includes links to seven other blog posts looking forward to 2010 (even if this one is dreading the prospect of the forthcoming UK general election!).- lacks liveliness and is fundamentally boring to viewers,
- makes for tedious television that, in the age of remote control, is all too easy to escape from by pressing a button, and
- has contributed towards the increasingly dim view that the decreasing number of people who bother to vote have of politicians - who are most commonly seen evading the questions put to them.
Will 2010 be the first general election with no speeches, no rallies and no excitement?
Given the benefits that can come from making speeches to enthusiastic crowds (look no further than the success of Barack Obama's journey from nowhere), I remain completely baffled by the logic of our politicians’ apparent preference for doing endless interviews rather than letting us judge what they want to say and how they want to say it to audience at lively rallies.
After all, if you're going to play Snakes and Ladders, why on earth would you chose to spend all your time landing on Snakes and avoiding the Ladders altogether?
The answer, I fear, is that our politicians have fallen into a bigger trap set for them by a mass media that's more obsessed with increasing their control and decreasing their costs than they are with what audiences find boring or interesting about politics and politicians. Otherwise, how could anyone get so excited about the dreary prospect of lengthy televised election 'debates' between party leaders?
But accountants at the BBC, ITV and Sky News, of course, have every reason to get excited by the hustings being transferred to television studios. The fewer reporters and camera crews they have to send to film speeches at rallies around the country, the lower their costs will be - the net result of which looks like being the most tedious and boring election on record.
Fewer snakes and more ladders, please!
If I were still active in advising a political leader, I'd be urging him to ignore the new rules set by a misguided media and to get back on the road. And I don't mean just walking around a few schools, hospitals and shopping centres. I mean holding proper rallies, making inspiring speeches, creating some excitement and building some momentum.
The media would have no choice but to cover them, and the wider public would surely find them a bit more lively than more and more interviews in which we have to wait longer and longer, on the off-chance that someone will slip up and make it interesting enough to become news.
RELATED POSTS:
• Gordon Brown's interview technique: the tip of a tedious iceberg
• A prime minister who openly refused to answer an interviewer’s questions
• Why has Gordon Brown become a regular on the Today programme?
• Interview techniques, politicians and how we judge them
• Politician answers a question: an exception that proves the rule
• Did the media ignore Hannan because they think speeches are bad television?
• ‘The Lost Art of Oratory’ by a BBC executive who helped to lose it in the first place
• Is the media no longer interested in what goes on in parliament?
• Obama’s rhetoric renews UK media interest in the ‘lost art’ of oratory
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Posted by Siobhan at 22:50
Martin Luther King Day - and a reminder of how to use rhetoric to convey passion
Date and Scrabble dictionaries as inspirational aids to speechwriters
Some of us are still waiting for an apology - for Gordon Brown's raid on pensions

16 APRIL 2009
Time for Gordon Brown to say "sorry" to savers
This blog normally concentrates on, and with occasional exceptions like today, will continue to concentrate on making observations about speaking and communication, rather than expressing political opinions. But I’ve been “horrified, shocked and very angry indeed” about Mr Brown’s attack on savers for twelve years for the very simple reason that it occurred at a time when I was devising a strategy for my own savings and retirement.
Having decided some years before 1997 that I wanted to avoid having to sink my life’s savings into an iniquitous annuity that would allow some life insurance company to pay a pitiful rate of interest – and then pocket the lot if I happened to die the next day – I had already started to invest as heavily as I could in PEPs, on the grounds that it seemed preferable to pay the tax first and enjoy tax-free benefits later than to get tax relief on today’s pension contributions in exchange for the dubious benefits of an annuity tomorrow (not to mention to have the freedom to bequeath anything I hadn’t spent to people more dear to me than an insurance company).
Then, and people seem to have forgotten this, one of Brown’s first plans when he became Chancellor was to introduce retrospective legislation that would eliminate the tax advantages that had induced millions of us to invest in PEPs. I remember writing to him (and every other relevant politician I could think of) pointing out how unfair this was, and urging that there should be no change in the terms of reference that had made people like me opt for this particular form of savings in the first place.
Thankfully, Brown dropped that plan, but didn’t drop the even more cunning plan of abolishing one of the main incentives to put savings into pension policies, namely the tax relief on dividends earned within a pension fund that used to make them build up more quickly than would otherwise have been the case.
The first ten years of this infamous raid on pension funds bagged in excess of £100 billion from millions of thrifty savers who had been naïve enough to think it might be a good idea save for their retirement.
Even without the post-credit crunch shrinkage of interest now payable on annuities, Brown’s raid had already guaranteed us a much lower pension than we’d been led to believe we’d get when we first signed up for it. It also fired the starting gun for more and more companies to close down their final salary pension schemes.
Two other things about Mr Brown’s position on savings and pensions also leave me “horrified, shocked and very angry indeed.”
One is that he suddenly and belatedly started to sound surprised and worried that the country is now facing a major pensions crisis.
The other is that, whenever interviewers dare to raise the subject with him, he never admits that he had anything to do with it, and becomes even more evasive than the 'default' extreme evasiveness he typically displays in response to any question anyone ever puts to him.
Saying “sorry” for emailgate may or may not work as an effective piece of damage limitation in the aftermath of the recent misconduct of his inner circle.
But the “sorry” millions of us are still waiting for is for the damage he, and not his henchmen, did to our savings.
Unfortunately for us, it’s far too late to limit the damage he’s already done.
Unfortunately for him, none of us will have forgotten about it when we go into the ballot box.