Brown may plan to 'keep going' but Mrs Thatcher never said she'd go 'on and on and on'

Yet again, something said in an interview, has landed a politician in a bit of trouble - providing further support for my 'snakes and ladders theory of political communication'.

Gordon Brown's announcement on Woman's Hour that he intends to "keep going" even if he loses the election has, not surprisingly, prompted commentators like Iain Dale to hark back to an interview in the 1987 general election when Mrs Thatcher is alleged to have said that she intended to go "on and on and on".

I say 'alleged to have said', because she never actually said it: what she actually said was "I hope to go on and on" - which, as you'll see, became a headline on BBC Television News:


Thatcher's snake gives Kinnock a ladder
This is not, of course, the only example of a famous quotation being expanded (or contracted) into a three part list - one of the most famous contractions being Churchill's "blood, sweat, toil and tears", which is most frequently quoted as "blood, sweat and tears."

If Thatcher's "on and on" was a nice example of how interviews are the snakes in the game of snakes and ladders (by generating negative headlines for the interviewee), Neil Kinnock was quick to use it to jump on a ladder in a speech (ladder because speeches are more likely to work in the speaker's favour). In this case, he contrasted two repetitive lists of three:


Thatcher adopts 'on and on and on'
By the time the Conservatives came to launch their 1987 election manifesto, 'on and on and on' had been so widely publicised in the media that even Mrs Thatcher felt able to use the revised 3 part phrase in a slightly different and light-hearted context:


MORE ON THE 'SNAKES & LADDERS THEORY OF POLITICAL COMMUNICATION:
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Nick Clegg defies Rory Bremner (and me)

More than 30 years have gone by since I first started recording political speeches (during the 1979 general election).

In the meantime, Labour and the Conservatives have each had six leaders (Callaghan, Foot, Kinnock, Smith, Blair & Brown/ Thatcher, Major, Hague, Duncan Smith, Howard and Cameron) and the Liberals/Lib Dems have had five (Steel, Ashdown, Kennedy, Campbell and Clegg).

Over the years, I've written and/or spoken about most of them and worked closely with one of them. In fact, at any point during the last three decades, I could usually come up with some pithy observationally-based points about 16 of these 17 leaders. The one exception, with whom I'm still struggling, is Nick Clegg.

'Definitely OK, absolutely fine, without any doubt not bad'
After Mr Clegg's last annual conference speech, I was sufficiently struck by the above comment from Phil Collins, former Blair speechwriter and Times journalist, that I lifted it for the title of that day's post.

I was also struck by the way other commentators had concentrated on his teleprompter-dependent 'walk-about' style of delivery. But so far, all I've been able to come up with about his speaking is what I said at the end of that post:

'If I were advising him, I'd get him to have a go at speaking from a lectern to see if it helped him to lift his performance beyond 'OK' and 'not bad'.

Nor do I seem to be alone
As I haven't been actively involved in LibDem politics since Paddy Ashdown stepped down as leader in 1999, I was pleased to have the chance to mingle with dozens of local party members a few weeks ago - as I was able to ask quite a lot of them what they thought of their leader.

What really surprised me was that not one of them spoke enthusiastically about him. Quite a few regretted that Chris Huhne hadn't won the leadership. Several spoke warmly about the good old days of Ashdown and Kennedy. One came up with a rather negative story about face-to-face encounters she'd had with Mr Clegg. Another even said that it would have been better if one of their Euro MPs had become leader!

In short, if the reactions of these party members were anything to go by, Phil Collins had got it about right with 'Definitely OK, absolutely fine, without any doubt not bad.'

The bland leading the bland?
Since then, it's emerged that the country's top impersonator, Rory Bremner - from whom I've lifted this sub-heading - seems to have been having similar problems to mine in coming up with an angle on Mr Clegg (plus quite a few other current politicians). And, as regular readers of this blog may know, I'm a great admirer of the analytic skills of impersonators - for more on which, see my earlier post on Mike Yarwood.

Is it significant, I wonder, that I was put on to this story by a Twitter tweet from the Liberal Democrat Voice blog posted by Mark Pack, a leading LibDem Blogger?

For those who didn't see it, here's some of what Rory Bremner had to say on the subject in yesterday's Birmingham Mail:

"I struggle with David Cameron, but I find Clegg particularly difficult to master ... I imagined meeting him at the party and him asking 'Can you do me?' I was going to say 'No, can you?' I don't think my life would be significantly poorer if I don't impersonate Nick Clegg. I think life is short enough without sitting up night after night listening to tapes of him and George Osborne.

Professionally speaking I want characters to win the election, but sadly we are probably going to lose a generation of people like David Blunkett and John Prescott. I have no handle on the new generation of MPs ... We have the bland leading the bland."

Who'll be watching Clegg's conference speech tomorrow?
On this evidence, it looks as though Mr Bremner won't be watching Mr Clegg's keynote speech at the LibDem Spring Conference tomorrow.

As for me, I've become so fascinated by our respective failures to get a handle on him that I'll probably watch and record it. As for whether or not I manage to come up with anything of interest, watch this space.

(And, if you have any observations, suggestions or ideas on the subject, I'd very much like to hear from you).
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Sales, showbiz and speaking

This post was prompted by an invitation from Angela DeFinis to contribute to her 'blog carnival' on the theme: 'The Impact of Public Speaking on Top Sales Performance'.

I've sometimes been mystified by the willingness of large companies to squander huge amounts of money on sales events without bothering to spend a little extra on preparing key speakers to make the most of such occasions.

One of the most extreme examples of this came at the UK launch of some major new products by a famous American multi-national corporation.

SALES BY SHOWBIZ
They had hired one of the country's best-known radio and television presenter (daily rate: £15,000.00) to chair a discussion with their directors from the stage of one of London's West End theatres (daily rate: £ quite a lot) - from where 'the show' was transmitted live to several more theatres around the UK for others to see on cinema screens (daily rate: £ quite a lot more).

They had also hired me (daily rate: £ very little) to go to one of these distant venues and report back on how it came across to the local audience.

All went well until just before the coffee break, when the TV presenter introduced the company's marketing director to say a few words to bring the first session to a close.

The director was suddenly beamed up from his seat on the stage to appear the screen, where he'd been filmed on a balcony above the factory floor where we could see the new products being assembled in the background.

With his eyes glued to a teleprompter, and an expression on his face serious enough for a funeral oration, he spoke in a flat and regular monotone that sounded like an audition for the the voice-over part of a speaking robot in a science fiction movie.

The verbatim transcript of his final 'few words' went as follows:

"... I hope you're all as excited by these new products as I am."

AUDIENCE ENTERTAINMENT?
The 400+ viewers in the theatre where I saw it exploded into a collective and extended fit of laughter, before adjourning for coffee in a thoroughly jovial mood.

Although I'd be the first to admit that humour can be a powerful weapon in the armoury of public speakers, I don't think this kind of hilarity was quite what the company had in mind for this particular point in the proceedings.

Luckily for me, it made the job of writing the report they were paying me to write that much easier, as I was able to make the very obvious point that, if your directors are going to say that they're excited about something, it's worth spending a few extra pounds on getting someone (e.g. me) to train them to sound as though they really are excited.

WHY 'HA-HA-HA'?
As for why the audience laughter went "Ha-ha-ha", rather than other options like "Ho-ho-ho"or "He-he-he", it was almost certainly because they were latching on two of the last three vowel sounds in the marketing director's final words - i.e. the 'a' sounds in "..as I am" - for more on which, see HERE.

Or, for more on the subject, you can download the original paper by Gail Jefferson - ‘On the Poetics of Ordinary Talk’, Text and Performance Quarterly, 1996, 16(1), 1-61 - by clicking HERE).
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Murder most foul: story-telling in conversation

When sorting through old videotapes, I sometimes stumble across something speaker-related that prompts a post that's relevant to the main themes of this blog.

But today's clip is a bit different on two counts: it's not only the first time I've posted a clip featuring any of my relations, but also comes from the oldest speaker yet posted on the blog.

In 1981, my brother held a party to celebrate the 1ooth birthday of our paternal grandfather (who lived on for another five years after that). When most of the guests had gone, the camcorder was left running with a view to picking up some 'oral history' about the family and how farming had changed since he'd left school to work full time on the land in 1893.

MURDER?
By far the most startling revelation came when he launched into a story about a neighbouring farmer who, according to him, had murdered his brother (in an incident we later discovered had been passed off as a shooting accident).

Although it came at the end of a party, you shouldn't think that his narrative was influenced in any way by drink (other than tea). In fact, he used to boast that he hadn't been in a pub since 1898 - and hadn't drunk any alcohol then (or since). And on this occasion, in line with our childhood training, any evidence of domestic alcohol and tobacco consumption had been hidden away before he came anywhere near the house.

STORIES TAKE MORE THAN ONE TURN TO DELIVER
Anyone interested in conversation analysis will note that it's a fine example of an early observation by the late great Harvey Sacks about the way story-telling works in conversation, namely that stories take more than one turn to deliver.

So, before getting down to telling his story, JA prefaces it by giving us notice to expect an extended sequence of talk from him on the same topic ("I can tell you something else about ...") - after which DA's turns punctuate the story with regular 'continuers' (e.g. Yes) and occasional understanding checks (e.g. questions).

It's also interesting to see how, even at such a great age, a speaker still conforms to and can perform pretty well within the basic constraints of turn-taking.

To make this gripping tale easier to follow, there's an approximate transcript below.


TRANSCRIPT:
JA: I can tell you something else about -uh - that farm that joins - does it join you?
DA: Yes
JA: what we called Mollets
DA: Yes, Mollets.
JA: The brothers fell out.
DA: Yes.
JA: And one brother killed the other - and the inspector went to see this farm.
DA: Yes.
JA: Because he'd said it about - that he'd killed him or he had died
DA: Yes.
JA: And do you know what the farmer said when he said to him about it?
DA: What?
JA: "I saw him do it!'
DA: (laughs): He saw him do it himself?
JA: No - his brother killed his brother.
DA: Yes, but he reckoned he'd killed himself?"
JA: (Aye) I don't know what the inspector or whoever he was who went to see him - but he'd be somebody but (????) if he shut up then, wouldn't he?
DA: (laughs)
JA: And they got over it some way or another but I never knew how - at least if I did I've forgot - but (?I haven't?) forgot that he did it - You see his brother - I think - him 'at got killed was the eldest. Well t'next man he was more of a gentleman, you see, he- this first one - worked - and he liked riding about on a horse.
DA: Yes
JA: And he thought I expect that he was a bit (of a waster) - and he would -uh - boss's brother - thats how the tale was when I was young.
DA: (Aye)
JA: But I never forgot it - never shall do.
(Background noise)
JA: (???) from Monk Fryston station to that farm - and he used to - this brother that he killed, he liked drink you see - he used to call at t'pub for a pint I expect - or else something else that he drank - but (?it was easy?) in them days - aye...
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How to prepare a televised speech, Part (3): clothes, voice, face & furnishings

This video clip completes the series celebrating the 30th anniversary of the BBC's classic sit-com Yes Minister/Yes Prime Minister, the first programme of which was broadcast on on 25th February, 1980.

If ever there was a programme that matched up to all three of the objectives enshrined in the Royal Charter of the BBC - 'to inform, educate and entertain' - this was surely it.

RELATED VIDEO CLIPS:
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