American woman rises to the occasion with a speech on 4th July


I know that there are other bloggers like Angela DeFinis (@AngelaDeFinis) and Marion Chapsal (@marionchapsal), who are always on the lookout for examples of effective speech-making and presentation by women leaders.

Previously, I've posted some thoughts on former prime minister Margaret Thatcher and Facebook COO Cheryl Sandberg.

Today, at the unveiling of a statue of Ronald Reagan outside the US embassy in London, the speech by Condoleezza Rice (above) struck me as being both just right for the occasion and well-worth adding to my collection.

Is bronze the best way to commemorate Ronald Reagan, even on 4th July?

With Twitter and the blogosphere (in the UK) full of murmers about the pros and cons of Americans in London marking both the 4th July and Ronald Reagan's centenary by placing a statue of him outside the US embassy in Grosvenor Square, I thought I'd put on record (again) my admiration of him as a great speaker.

As far as I'm concerned, I don't have any strong feelings about whether such a statue of him is a good idea, other than that bronze does not strike me as being as appropriate a medium for commemorating a great communicator as video.

Back in April, on what would have been his 100th birthday, I recommended any serious student of public speaking to read and learn from a blog by former Reagan speechwriter Clark Judge (HERE), and have reproduced some extracts from that earlier post below the following selection of 'must-sees' from the maestro, starting with the speech that first brought him to wider public notice, three years before he became Governor of California in 1967.

1. The Speech, 1964


2. Pointe du Hoc, 40th anniversary of D-day, 1984



3. Mondale's youth and inexperience, 1984



4. Challenger disaster, 1986


5. Tear down this wall, Berlin, 1987


6. How to recover if the teleprompter lets you down (on which, more HERE)


FROM MY EARLIER BLOG POST:

Under-estimated by the British?
The case of Ronald Reagan is an interesting one, because his appeal never seemed to go down as well on British ears as it did on those of his fellow Americans. Whether this was because his presidency coincided with the success of ITV's satirical puppet show Spitting Image, in which the then president was regularly featured as being a bit short in the brain department, I do not know.

But what I do know is that the writers and producers of Spitting Image were not alone among British audiences and commentators in underestimating Reagan's achievements, both as a communicator and as a politician.

That's why I've always been fascinated by him and by talking to and reading articles by people who actually knew him - and is also why I'd recommend speechwriters and anyone else with a serious interest in communication the read Clark Judge's article on Ronald Reagan at 100.

Meanwhile, and by way of a taster, here are a few extracts from the article likely to be of special interest to speechwriters:

Analyse the audience
Former Reagan aide and speechwriter, now California congressman, Dana Rohrabacher, tells of a campaign stop involving a grade school class of blind children. After reporters had left for their bus, Reagan stayed behind and asked the teacher if the children would like to feel his face. The teacher said they would be thrilled. So for a few minutes, without publicity, the children got to “see” him in the only way they could.

Storytelling
Reagan’s storytelling was part of his public persona. In speeches, he used humor and anecdotes to make points. But in small gatherings, what might be called an economy of the story (that is, an exchange of value) was often at play. White House aides would become exasperated in meetings with outsiders as the president told tales they had sat through frequently before. They never considered the dynamics of those meetings. The president heard whatever the visitors had come to say. He absorbed their information, opinions, or requests (the value he derived from the meeting). Meanwhile, his stories left his guests feeling responded to and confided in (the value they derived). He did this without saying anything that might surprise or embarrass him if it appeared in the press, or that committed him to policies he might think better of later. Both sides gained. He risked nothing.

Preparation
Reagan had numerous devices for controlling risk. These included the famous staff-prepared talking points for even trivial events and the tape on each stage floor telling him where to stand. He expected staff to think through every detail of an appearance.

It was widely known that the formal White House staffing system put the president last in line to see most speech drafts. Few knew that he put himself first for reviewing the most sensitive addresses, especially ones dealing with the Soviet Union. This was true of at least one of the Soviet-specific speeches I drafted. It was true of Peter Robinson’s 1987 “Tear Down This Wall” draft. Only after the president had seen them were the texts distributed, when, for Soviet speeches in particular, furious fights often developed. With others carrying the battle, the president would remain politically untouched. But he had already set the boundaries for an acceptable outcome. In the case of “Tear Down This Wall,” the chief and deputy chief of staff, communications director, and speechwriters knew he had marked as untouchable the call for dismantling the Berlin Wall—but only they knew.'

Ed Miliband lands on a snake



The Snakes & Ladders theory of political communication strikes again
Eighteen months ago, I asked the question 'do interviews ever deliver anything but bad news for politicians?' as a prelude to summarising the Snakes and Ladders theory of political communication, first aired in a joint paper by John Heritage and me at a conference on the 1987 general election.

The general argument was that speeches work like 'ladders' that can move politicians up towards a winning position on the board, whereas interviews work like 'snakes' that can only move them downwards (for more on which see links below).

Miliband lands on a snake
Twitter and the blogosphere have been so alive with negative comments about this interview with Ed Miliband on yesterday's public sector strikes (see samples below) that it must surely count as a classic case of a politician suffering from landing on a snake - and it will certainly be included among my specimens if I ever have the chance of giving an updated version of the original paper.

It is also one of the reasons why I continue to be baffled by the willingness of British politicians to go along with the decision of the British media to banish oratory to the sidelines and put interviews in pole position.

What neither the media nor politicians seem to understand is that most interviews are utterly tedious for audiences and can be extremely risky for interviewees - as Mr Miliband and his supporters have been finding out the hard way.

Tweets on the interview from Labour supporters
"Repetition is a key rhetorical device, but this is bonkers! It's the WEIRDEST political interview I've ever seen!" - @MartinShovel

"Ed shoot the adviser who told you to stick to the message & keep repeating it - I think they might be a plant from Tory HQ. What a disaster!" - @MartinShovel

"This video has been viewed a frankly embarrassing number of times on LabourList and God knows how many times on the bbc" - @Markfergusonuk

"We're not arguing that it went viral for a good reason" - @Markfergusonuk

Blogs on the interview worth a read
Was Milliband set up by BBC? - Alex Folkes (LibDem supporter)
Ed Miliband's media fail - Shane Greer (Tory supporter)


MORE ON THE 'SNAKES & LADDERS THEORY OF POLITICAL COMMUNICATION

Strike News: speeches inside, cameras outside and a reporter gives us a lecture...


There was time when you could expect to see some rather good speeches from trades union leaders, especially when speaking to supporters during industrial action. And, for all I know, there may well have been some rather good ones at the meeting in Methodist Central Hall, Westminster earlier today when demonstrators assembled after their march through London.

Given my blogging about the reluctance of British television news companies to broadcast anything much from speeches (e.g. HERE), you'd think that I'd know better than to start switching between Sky News and BBC News 24 at around the time the teachers' and lecturers' union leaders were speaking - on the off-chance of seeing, and perhaps even recording, some of them in action.

But old habits die hard and it was not to be: all we got to see was exactly what I should have expected to see if I only I had enough sense to take notice of my own blog posts.

Both our 24 hour news channels had positioned their cameras on some sort of platform outside Central Hall, from where we could see lots of people milling about and, crucially, listen to one of their reporters who had just been inside giving us a two and a half minute lecture on what some of the speakers had been saying - even though other speeches were apparently still going on.

It may be, of course, that they did have a camera or two inside. Maybe, by the time we get to the prime-time news programmes later this evening, they'll have singled out a few sound bites for us. But I'm not banking on it.

The Chinese people's premier: Wen Jiabato speaks


Back in February, I made the point that you don't need to speak Arabic to tell that Mubarak isn't much of an orator - which has been illustrated by several more video clips from speeches in Arabic since then.

The recent visit of Chinese Premier Wen Jiabato the UK has now given us a few rare glimpses of a top Chinese politician speaking and, though I understand not a word of the language, his delivery is a reminder of much the same point.

In a caption to a picture of the young Fidel Castro in my book Our Masters' Voices (1984, p. 4), I'd written: '
Skillful public speaking can be readily recognized even in those whose politics we may disagree with, and whose languages we do not understand.'

The earlier
blogpost on Mubarak continued as follows - but could just as well have been prompted by this speech from Mr Wen:

What fascinated me then - and still does - is the fact that we don't have to be able to understand Spanish or German to be able to recognise that Castro and Hitler were highly effective orators.

The opposite is also the case: you don't have to be able to understand Arabic to be able to tell at a glance that Egyptian President Mubarak is a long way from the Premier League when it comes to public speaking ...

The rise of the ineffective orator
Much the same can be said of other second and third generation revolutionary leaders. Compared with Nelson Mandela, Thabo Mbeki was a bit short in the communication skills department. So too were Stalin, Khruschev and Brezhnev in comparison with Lenin (and I don't speak Russian, either).

The point is that, once a new order is established, behind the scenes committee work, plotting, befriending the right people, bumping off or otherwise disposing of rivals, winning support of the right factions and organisations , etc. become far more important than being able to appeal to a mass audience of people whose votes will determine your rise or fall.

Nor, if you can get to the top job - like so many leaders of Arab nations outside Egypt - by being the favoured relation of the previous head of a ruling family, do you have to worry about anything so tiresome as being able to move, persuade and inspire mass audiences.

The quietly spoken people's premier?
Having watched Mr Wen in action, I was intrigued to see that the
Wikipedia entry on him actually singles out the way he speaks as worth a mention:

"Soft-spoken and known for his strong work ethic, Wen has been one of the most visible members of the incumbent Chinese administration, and has been dubbed 'the people's premier' by both domestic and foreign media."

Soft-spoken, yes - but as for whether he deserves the title 'people's premier', I confess to having a few doubts.

Mrs Obama's (borrowed) Soweto message



I was quite impressed by Michelle Obama's speech in Soweto - until she invited the audience to recycle the famous chant from her husband's presidential election campaign.

I've suggested before that lifting words from someone else is a risky business, whether you're a presidential candidate borrowing from a British party leader (Joe Biden/Neil Kinnock) or a British prime minister borrowing from an American president (Gordon Brown/Bill Clinton) -see video clip under tip 3 HERE).

But is it OK if the words are well-known ones borrowed from your husband?

"Yes we can" was certainly appropriate enough in the context of what she was saying. But did it really work?

I wasn't entirely convinced that it it did, and would be interested to know what others think.

Ashdown on House of Lords reform: fine speech, but...

Regular readers will know that I take a very dim view of how seats in the House of Lords are allocated and the half-hearted approach to reform taken by Labour during its 13 years in power, not to mention the way some peers behave (for more on which, see links below).

Followers of Twitter may also have noticed that I'm also rather suspicious about how genuine some of those peers who say they favour reform really are about the prospect of losing their privileged places in such a cosy club.

As the media reports so little from speeches made in parliament (and elsewhere) these days, I'd probably never have noticed this one were I not a follower of someone else on Twitter who also used to write speeches for Paddy Ashdown, namely Olly Grender (@OllyGrender), to whom thanks for drawing my attention to it.

Like her, I was impressed by what he had to say in the Lords debate - so impressed, in fact, that I thought it worth reproducing below in full.

My main reservation is that he doesn't have much to say about the big question of exactly how Lords should be elected - and I still think that the fairest proposal I've heard so far is my daughter-in-law's plan to allocate seats on much the same basis as we select jurors.


Lord Ashdown of Norton-sub-Hamdon:
I think it was Oscar Wilde who said that in a democracy the minority is always right. That thought has given me much comfort over the years as a Liberal, and it appears that it will have to give me comfort in this debate as well. I spent an engaging hour and a half yesterday in the House of Lords Library, looking through opposition speeches made in December 1831 to the Great Reform Act 1832 and to the Reform Act 1867. Five arguments were put forward. The first was: there is no public call for such reform beyond those mad radicals of Manchester. The second was: we should not be wasting our time and money on these matters; there are more important things to discuss such as the Schleswig-Holstein problem, the repeal of the corn laws or the crisis in the City that caused Anthony Trollope to write his wonderful novel.

A noble Lord: Not in 1832.

Lord Ashdown of Norton-sub-Hamdon: No, but in 1867.

The third argument, which was put so powerfully—indeed, in bloodcurdling terms—by the noble Baroness, Lady Boothroyd, was that if we were to embark on this constitutional terra incognita, the delicate balance of the constitution would collapse around us; mere anarchy would rule upon the world.

The fourth argument put forward in those debates was, “No, no, let us not disturb the quiet groves of wisdom within which we decide the future of the nation by letting in the rude representatives of an even ruder republic. God knows what damage we shall do if such a thing should happen”. The last and fifth argument was the argument actually used by the noble Baroness, Lady Boothroyd, just a moment ago: “if it ain’t broke, don’t mend it”.

Those are the arguments that were put forward against the 1832 Act, the 1867 Act, the 1911 Act—every single reform that we have ever had—and they are the arguments that are being put forward now. They were wrong then and they are wrong now. Perhaps I might explain before I come to the substance of the argument.

The first argument is that there is no public interest in this matter. Of course there is not; it is our business, not the public’s. The public have made it very clear that they do not trust our electoral system in its present form. Is there anyone in this Chamber who does not realise that the dangerous and growing gap between government and governed that is undermining the confidence in our democracy must be bridged? It must be bridged by the reform and modernisation of our democratic institutions, and we have a part to play in that too. This is not about what the public want, it is about us putting our House in order.

The second issue is that there are more important things to discuss. I do not think so. Frankly, we have been very fortunate to have lived through the period of the politics of contentment. The fragility of our democratic system has not been challenged because the business of government and democracy has been to redistribute increasing wealth. If we now come to the point at which we must redistribute retrenchment, difficult decisions, hard choices, I suspect it will come to something rather different, as we see on the streets of Greece today and as we saw on the streets of London not very long ago. This is very important.

The third is that we are embarking on a constitutional journey into terra incognita. Of course we are. We do not have a written constitution in this country. I wish we did, but we are told that the genius of our constitution is that it is unwritten, that it responds to events, that it develops, that it takes its challenges and moves forward. Oliver Cromwell did not have to say, “We will delay the Civil War until we have worked out the proper constitutional relationship between Parliament and the King”. In 1832 they did not say, “Let us hold this up until we have decided what proper constitutional balances would be achieved”. If you believe in the miracle of the unwritten constitution, you must believe that our constitution will adapt. You cannot argue that that is a good thing and then say that we cannot move forward unless we know precisely and in exact detail what will happen next. Of course this will change the balance between us and the other Chamber. It will not challenge the primacy of the other Chamber, but it will challenge the absolute supremacy of the other Chamber—that is called check and balance.

The fourth argument is that this will disturb the gentle climate of wisdom in this place. I have no doubt that there is unique wisdom here, although I have to say that I do not believe it is necessarily evenly distributed—maybe in some places it is, but not everywhere. However, I am not persuaded that there is less wisdom in the 61 second chambers that are elected, that there is less wisdom in the Senate of the United States, or the Sénat in France or the Bundesrat in Germany. I do not believe that the business of election will produce less wisdom than we have here now—rather the contrary. It is not wisdom that we lack; it is legitimacy. My old friend, Lord Conrad Russell—much missed—used to say, “I would happily exchange wisdom for legitimacy”, and I will tell your Lordships why.

This is where we come to the final point—the point made by the noble Baroness, Lady Boothroyd: “If it ain’t broke, let’s not fix it”. It is broke; it is broke in two fashions. First, our democracy now and our institutions of democracy in this country do not enjoy the confidence of our people in the way they did. That confidence is declining. We have to be part of the reform that reconnects politics with people in this country. If we do not, our democratic institutions will fall into atrophy and may suffer further in the decline of the confidence of the people of this country. If noble Lords do not realise that, they do not realise just how difficult the current situation is in Britain.

We in this Chamber cannot leave this to others to do. We must be part of that reform, modernisation, reconnection and democracy. It is said that this House does its job as a revising Chamber well. So it does. It is allowed to revise, change, amend legislation, but is it allowed to deal with the really big things? It does the small things well, but is it constructed in a way that would prevent a Government with an overwhelming majority in the other place taking this country to an unwise and, as we now know, probably illegal war? No, it would not because it did not. I cannot imagine that the decision to introduce the poll tax and the decision to take this country to war would have got through a Chamber elected on a different mandate and in a different period, or if there had been a different set of political weights in this Chamber from the one down the other end.

The truth of the matter is that we perform the function of a revising Chamber well, but that is not our only function. We are also part of the checks and balances in this country. The fact that we do not have democratic legitimacy undermines our capacity to act as a check and balance on the excessive power of the Executive backed by an excessive majority in the House of Commons. That is where we are deficient and what must be mended.

The case is very simple to argue. In a democracy, power should derive from the ballot box and nowhere else. Our democracy is diminished because this place does not derive its power from democracy and the ballot box but from political patronage—the patronage of the powerful. Is it acceptable in a democracy that the membership of this place depends on the patronage of the powerful at the time? We are diminished in two ways. We are diminished because we do not perform the function that we need to perform of acting as a check and a balance on the Government, and we do not do so because we are a creature of the Government’s patronage. I cannot believe that noble Lords find that acceptable in this Chamber
.

A noble Lord: Time.

Lord Ashdown of Norton-sub-Hamdon: Perhaps noble Lords will forgive me, I will finish now. I have already strained my time but I ask for patience. The Leader of the House is right. We have spent 100 years addressing reform in this House. It is time to understand why that is necessary—both to make our place in modern democracy and to fulfil our proper function to provide a check and balance on an Executive who may get too powerful. We turned our hand to this 100 years ago; it is time to finish it now.