22 April 2009

Inspiring banking imagery for Budget day from Martin Luther King

I’m currently preparing for a trip to the University of Michigan next month, where I’ll be running a course for Genome scientists and giving a lecture in the Political Science Department.

So, quite by chance, I’ve spent most of Budget day rummaging through video clips to take with me and came across one of my all time favorites, namely Martin Luther King’s extraordinary use of what, on the face of it, might seem like a rather unpromising source of imagery during the early part of his ‘I have a dream’ speech.

When working with clients in the banking and finance sector, I sometimes find it quite difficult to convince them that they too could be making effective use of imagery to get their business points across.

Yet here we have someone developing an image drawn from banking to get a powerful political message across extremely effectively.

So, if you weren’t too inspired by Mr Darling’s speech earlier today, here’s something completely different: read, watch and enjoy.

MARTIN LUTHER KING:
In a sense we have come to our nation's capital to cash a check.

When the architects of our republic wrote the magnificent words of the Constitution and the Declaration of Independence, they were signing a promissory note to which every American was to fall heir.

This note was a promise that all men, yes, black men as well as white men, would be guaranteed the unalienable rights of life, liberty, and the pursuit of happiness.

It is obvious today that America has defaulted on this promissory note insofar as her citizens of color are concerned.

Instead of honoring this sacred obligation, America has given the Negro people a bad check, a check which has come back marked "insufficient funds."

But we refuse to believe that the bank of justice is bankrupt.

We refuse to believe that there are insufficient funds in the great vaults of opportunity of this nation.

So we have come to cash this check — a check that will give us upon demand the riches of freedom and the security of justice.


video

1 comment:

Keith D said...

Brilliant - how on earth did you make the connection?
Another great blog.

Keith D