Budget eve message from Alistair Darling at the crossroads

Last year, I marked Budget day by posting the remarkable sequence from the early section of Martin Luther King's 'I have a dream' speech, in which he showed that even something as unpromising as banking could be developed into a powerful and extended metaphor (HERE).

This year, I thought I'd mark the occasion with a clip of some economists - the governor of the Bank of England, Nobel laureate Joseph Stigliz and former chief economist at Shell, Vince Cable - showing how to deploy imagery about bumpy roads, party-poopers, tail-spins and illnesses to talk about our recent economic woes.

But then I noticed that HM Treasury had just posted something a bit more topical on YouTube, namely a video of the Chancellor Exchequer not telling us very much about his plans for tomorrow's big day.

As only 139 people have viewed it so far*, this could well be your first chance to see it. Apparently, we're at 'something of a crossroads', the government can 'help unlock private sector investment' and 'our competitors are not standing still' - and that's your lot as far as Mr Darling's imagery is concerned.

And, if you're a bit hard of hearing, don't worry: we tax-payers have paid someone to transcribe it and insert sub-titles (which has also saved me quite a bit of time and effort).

We'll have to wait until tomorrow to see if he's got any more metaphors up his sleeve, not to mention whether he's going to 'turn left or right' at the crossroads.

Meanwhile, and to keep you going until then, here are some rather more uninhibited metaphors from the economists mentioned above:

* In the first hour since putting this post together, the number of YouTube views rose dramatically from 139 to 223 - which really makes you appreciate the commendable value for money that HM Treasury is getting from our taxes.

** P.S. A comment added by 'headless' makes the interesting point that whoever posted this video - presumably the Treasury - made it impossible for anyone to rate or make a comment on it!

Inspiring banking imagery for Budget day from Martin Luther King

I’m currently preparing for a trip to the University of Michigan next month, where I’ll be running a course for Genome scientists and giving a lecture in the Political Science Department.

So, quite by chance, I’ve spent most of Budget day rummaging through video clips to take with me and came across one of my all time favorites, namely Martin Luther King’s extraordinary use of what, on the face of it, might seem like a rather unpromising source of imagery during the early part of his ‘I have a dream’ speech.

When working with clients in the banking and finance sector, I sometimes find it quite difficult to convince them that they too could be making effective use of imagery to get their business points across.

Yet here we have someone developing an image drawn from banking to get a powerful political message across extremely effectively.

So, if you weren’t too inspired by Mr Darling’s speech earlier today, here’s something completely different: read, watch and enjoy.

MARTIN LUTHER KING:
In a sense we have come to our nation's capital to cash a check.

When the architects of our republic wrote the magnificent words of the Constitution and the Declaration of Independence, they were signing a promissory note to which every American was to fall heir.

This note was a promise that all men, yes, black men as well as white men, would be guaranteed the unalienable rights of life, liberty, and the pursuit of happiness.

It is obvious today that America has defaulted on this promissory note insofar as her citizens of color are concerned.

Instead of honoring this sacred obligation, America has given the Negro people a bad check, a check which has come back marked "insufficient funds."

But we refuse to believe that the bank of justice is bankrupt.

We refuse to believe that there are insufficient funds in the great vaults of opportunity of this nation.

So we have come to cash this check — a check that will give us upon demand the riches of freedom and the security of justice.

Rhetorical techniques and imagery in Hannan’s attack on Brown – edited highlights

As promised the other day, here are some notes on the rhetorical highlights of Daniel Hannan’s attack on Gordon Brown.

At its simplest, the more use a speaker makes of the main rhetorical techniques and imagery to get key messages across, the more likely it is that a speech will achieve high audience ratings (for more detail on these and how to use them, see any of the books listed on the left).

Given the impact of this particular speech, it’s therefore hardly surprising to see just how frequently he uses them – at a rate that comes close to the frequency to be found in some of Barack Obama's speeches (on which, see earlier postings on his victory speech and inaugural address).

Edited footage of the following five highlights can be seen below.

1. THE OPENING

Attention grabbing opening with a Puzzle (that sounds as it though it could be a compliment) followed by a solution packaged as a contrast (that turns out to be an insult/attack):

PUZZLE:
Prime Minister, I see you’ve already mastered the essential craft of the European politician,

SOLUTION:
(A) namely the ability to say one thing in this chamber
(B) and a very different thing to your home electorate.

2. ATTACK PACKAGED AS A ‘YOU/OUR ‘ CONTRAST:

The truth, Prime Minister, is that you have run out of our money.

3. EXTENDED METAPHOR INTRODUCED BY TWO CONTRASTS:

(A) It is true that we are all sailing together into the squalls.
(B) But not every vessel in the convoy is in the same dilapidated condition.

(A) Other ships used the good years to caulk their hulls and clear their rigging; in other words – to pay off debt.
(B) But you used the good years to raise borrowing yet further.

As a consequence, under your captaincy, our hull is pressed deep into the water line under the accumulated weight of your debt.

4. INSULT/ATTACK PACKAGED AS A‘NOT (A) BUT’ (B) CONTRAST WITH ALLITERATION:

(A) Now, it’s not that you’re not apologising; like everyone else I have long accepted that you’re pathologically incapable of accepting responsibility for these things.

(B) It’s that you’re carrying on, wilfully worsening our situation, wantonly spending what little we have left.

5. CONTRASTS FOLLOWED BY SIMILE, FOUR 3 PART LISTS (WITH REPETITION) AND A CONCLUDING PUZZLE-SOLUTION:

(A) Prime Minister you cannot go on forever squeezing the productive bit of the economy
(B) in order to fund an unprecedented engorging of the unproductive bit. [applause]

(A) You cannot spend your way out of recession
(B) or borrow your way out of debt.

And when you repeat, in that wooden and perfunctory way, that our situation is better than others, that we’re well placed to weather the storm, I have to tell you, you sound like a Brezhnev-era Apparatchik giving the party line.

(1) You know,
(2) and we know,
(3) and you know that we know that it’s nonsense.

Everyone knows that Britain is worse off than any other country to go into these hard times.

(1) The IMF has said so.
(2) The European Commission has said so.
(3) The markets have said so, which is why our currency has devalued by 30% – and soon the voters, too, will get their chance to say so.

And soon the voters too will get their chance to say so.

PUZZLE: They can see what the markets have already seen:
SOLUTION: that you are the devalued Prime Minister of a devalued government.