Budget eve message from Alistair Darling at the crossroads

Last year, I marked Budget day by posting the remarkable sequence from the early section of Martin Luther King's 'I have a dream' speech, in which he showed that even something as unpromising as banking could be developed into a powerful and extended metaphor (HERE).

This year, I thought I'd mark the occasion with a clip of some economists - the governor of the Bank of England, Nobel laureate Joseph Stigliz and former chief economist at Shell, Vince Cable - showing how to deploy imagery about bumpy roads, party-poopers, tail-spins and illnesses to talk about our recent economic woes.

But then I noticed that HM Treasury had just posted something a bit more topical on YouTube, namely a video of the Chancellor Exchequer not telling us very much about his plans for tomorrow's big day.

As only 139 people have viewed it so far*, this could well be your first chance to see it. Apparently, we're at 'something of a crossroads', the government can 'help unlock private sector investment' and 'our competitors are not standing still' - and that's your lot as far as Mr Darling's imagery is concerned.

And, if you're a bit hard of hearing, don't worry: we tax-payers have paid someone to transcribe it and insert sub-titles (which has also saved me quite a bit of time and effort).

We'll have to wait until tomorrow to see if he's got any more metaphors up his sleeve, not to mention whether he's going to 'turn left or right' at the crossroads.

Meanwhile, and to keep you going until then, here are some rather more uninhibited metaphors from the economists mentioned above:

* In the first hour since putting this post together, the number of YouTube views rose dramatically from 139 to 223 - which really makes you appreciate the commendable value for money that HM Treasury is getting from our taxes.

** P.S. A comment added by 'headless' makes the interesting point that whoever posted this video - presumably the Treasury - made it impossible for anyone to rate or make a comment on it!

David Cameron's attack on the Budget used some well-crafted rhetoric

Having used the neat alliterative phrase ‘decade of debt’ early in his reply to Mr Darling’s Budget speech on Wednesday, David Cameron returned to it in the second part of a contrast as he began to wind up his reply.

He then followed it up with another contrast between the last Labour government and this one, a repetitively constructed three-part list and a question – technically* pretty faultless, and hardly surprising that he was rewarded with a good deal of positive media coverage.

CAMERON:
[A] The last Labour government gave us the Winter of Discontent.
[B] This Labour Government has given us the Decade of Debt.

[A] The last Labour Government left the dead unburied.
[B] This one leaves the debts unpaid.

[1] They sit there, running out of money,
[2] running out of moral authority,
[3] running out of time.

[Q] And you have to ask yourself what on earth is the point of another fourteen months of this Government of the living dead?

(* More on these rhetorical techniques and how to use them can be found in my books Lend Me Your Ears and Speech-making and Presentation Made Easy).

Inspiring banking imagery for Budget day from Martin Luther King

I’m currently preparing for a trip to the University of Michigan next month, where I’ll be running a course for Genome scientists and giving a lecture in the Political Science Department.

So, quite by chance, I’ve spent most of Budget day rummaging through video clips to take with me and came across one of my all time favorites, namely Martin Luther King’s extraordinary use of what, on the face of it, might seem like a rather unpromising source of imagery during the early part of his ‘I have a dream’ speech.

When working with clients in the banking and finance sector, I sometimes find it quite difficult to convince them that they too could be making effective use of imagery to get their business points across.

Yet here we have someone developing an image drawn from banking to get a powerful political message across extremely effectively.

So, if you weren’t too inspired by Mr Darling’s speech earlier today, here’s something completely different: read, watch and enjoy.

MARTIN LUTHER KING:
In a sense we have come to our nation's capital to cash a check.

When the architects of our republic wrote the magnificent words of the Constitution and the Declaration of Independence, they were signing a promissory note to which every American was to fall heir.

This note was a promise that all men, yes, black men as well as white men, would be guaranteed the unalienable rights of life, liberty, and the pursuit of happiness.

It is obvious today that America has defaulted on this promissory note insofar as her citizens of color are concerned.

Instead of honoring this sacred obligation, America has given the Negro people a bad check, a check which has come back marked "insufficient funds."

But we refuse to believe that the bank of justice is bankrupt.

We refuse to believe that there are insufficient funds in the great vaults of opportunity of this nation.

So we have come to cash this check — a check that will give us upon demand the riches of freedom and the security of justice.

Budget speech boredom and television news tedium

It’s now thirty years since I first started recording political speeches during the 1979 general election – but I still don’t have a single budget speech in my collection.

They tend to be so long, boring and full of statistical detail and exaggerated claims about the wonderful things in store for us that there’s seldom much of interest to a speech anorak like me.

I did once manage to listen to the whole of a Gordon Brown budget speech, but the only reason I didn’t turn it off was that I was redecorating a room and didn’t want to mess up the radio with emulsion paint.

But we now have to suffer something that’s no less tedious than the budget speech itself, namely the way television news programmes report it to us.

If there’s one thing we can be sure of today, it is that scores of television news techies will have spent countless hours cooking up yet more awful slideshows to enable the likes of Messrs. Peston, Pym and Robinson to confuse us even more about what the Chancellor’s proposals really mean.