PowerPoint and the demise of Chalk & Talk: (1) The beginning of the end


A warm welcome to anyone who's arrived here via the BBC website - in which case you're probably interested in speaking and presentation. If so, that's what this blog is mostly about, and you can see a list of (and link to) everything that's been posted here since Gordon Brown's party conference speech last year by clicking HERE.


We may have reached the 25th anniversary of PowerPoint, but how many of us will be celebrating?

This is the first in a series of three posts on one particularly destructive part of its legacy of collateral damage to our ability to communicate with each other.


When new universities were being built during the 1960s, there were arguments at some of them about whether to install blackboards or whiteboards in the lecture theatres. The pro-blackboard lobby opposed change because, they claimed, it would spell the end of tax relief for damage to clothes from chalk dust. Advocates of white boards thought them trendy, modern and more in keeping with the architecture of the new universities.

But one thing that was never questioned by either side was that writing or drawing on boards, whether black or white, was an indispensable part of the presentational process.

Today, the debate would be about what kind of computer and projection systems should be installed, and what would never be questioned would be the effectiveness of PowerPoint presentations – even though there remain serious questions about whether this dramatic technological shift in the way visual aids are used was a change for the better.

Like a 20th century Pandora’s box, the computer, aided and abetted by Microsoft, has unleashed new and previously unheard of maladies on millions of unwary victims. Chronic slide-dependency has reached pandemic proportions, its main symptoms being a compulsive urge by speakers to put up one boring slide after another, and an inability to say anything without reading from prompts on the screen. It has inhibited the ability of presenters to convey enthusiasm for their subjects and infects those on the receiving end with confusion and self-doubt as they slip quietly into a coma, blaming themselves for their inability to absorb so much information in so short a space of time.

Ask people how they like listening to the modern slide-driven style of delivery, and you’ll soon discover a deep groundswell of dissatisfaction. Go a step further and ask how they rate the slide-dependent majority as compared with the eccentric And tiny minority who still use chalk and talk, and the verdict invariably comes down against the new orthodoxy.

As for how a style of speaking that audiences don’t much like became the norm I’ve discussed in more detail elsewhere (along with the relative merits of other types of visual aid). Part of the story is that it probably all come about because of a terrible accident.

AN UNEXPECTED RESULT OF TECHNOLOGICAL INNOVATION

Slide-dependency can be seen as the legacy of a change in the way the overhead projector – PowerPoint’s immediate ancestor – was originally intended to be used. The invention of the OHP, if anyone can remember that far back, was designed to overcome a problem with using chalk and talk when speaking to large audiences, namely that people couldn’t see what was being put on the board from a long distance away. So the original natural habitat of the OHP was the large auditorium, where speakers used them in much the same way as they’d used blackboards, writing on a roll of acetate and winding it forward whenever they ran out of space.

Then came what must surely be the darkest day in the history of the modern presentation: the arrival of a new breed of photocopiers in the 1970s that was no longer limited to copying on to paper, but could print directly on to sheets of acetate. What seemed rather a small technological step turned out to be a giant leap into completely new way of presenting. More and more speakers stopped writing and drawing as they went along and started using pre-prepared slides made up of lists that were, in effect, their notes.

This new style of delivery not only survived the replacement of OHPs by computerised graphics, but was also implicitly encouraged by assumptions built into programs like PowerPoint.

Most of the initial templates it offers to users are for producing lists of bullet points. What’s more, a fairly recent version came equipped with the added bonus of a set of 23 ‘model’ presentations to make your life easier. They were made up of 214 slides, 94% of which – yes, more than nine out of ten of them – consisted entirely of written words and sentences.

In the light of this, there’s something very strange to hear a Microsoft executive announcing that one of the best PowerPoint presentations he ever heard had no slides with bullet points on them, or when Bill Gates himself didn’t use them in his TED presenation.

Perhaps the most extraordinary thing of all about the PowerPoint revolution was that no one seemed to notice what was happening, let alone stop and ask whether anything important was being lost by the sudden death of chalk and talk.

But, having continued to advocate the effectiveness of using blackboards, whiteboards and flipcharts, I can report that none of my pupils who has tried it out has ever regretted it, and most say that they achieved better rapport with their audiences than they had ever experienced when using slides. This, together with other evidence accumulated over the past twenty years, has convinced me that a wider discussion of its forgotten benefits is long overdue.

(To be continued in Part 2: 'The lost art').

PREVIOUS POSTS ON POWERPOINT INCLUDE:
PowerPoint program on BBC Radio 4
BBC Television News slideshow quiz
How NOT to use PowerPoint
If Bill Gates doesn’t read bullet points from PowerPoint slides
An imaginative innovation in a PowerPoint presentation
PowerPoint presentation continues to dominate BBC News – courtesy Robert Peston (again)
Slidomania contaminates another BBC channel
There’s nothing wrong with PowerPoint – until there’s an audience
BBC Television News: produced by of for morons?
PowerPoint comes to church

Body language news from Germany

Followers of previous discussions of body language and non-verbal communication may be interested to know that the news from Germany about Angela Merkel's recent election poster might be about to force me to revise some of my previously expressed views on the subject.

After earlier posts on baldness, height, folded arms and dark glasses (see below), it now looks as though I might have to address the delicate issue of breasts.

I've already written about femininity and charisma in the case of Margaret Thatcher, Hillary Clinton and Sarah Palin, but the question of breasts had obviously escaped me completely. Looks like a case for further research!

Anyone interested in catching up on previous posts on body language and non-verbal communication can do so by clicking on any of the following:

Body language and non-verbal communication
Another body language & non-verbal communication cartoon
Non-verbal communication
Body language, non-verbal communication and the myth about folded arms and defensiveness
Margaret Thatcher, body language and non-verbal communication
Non-verbal communication and height
Presidential heights
Impersonators as masterful analysts of non-verbal communication
Eye contact, public speaking and the case of President Zuma’s dark glasses
Hair today, win tomorrow: baldness and charisma?
Body language and non-verbal communication video

Dreaming of sex costs the nation £7.8bn a year: the cost of boring presentations


Having just been asked to write a short piece on PowerPoint (on which more in due course), I had a look through some old files for any stuff than might be worth recycling.

One thing I'd forgotten about was a press release I'd issued not long after the publication of Lend Me Your Ears back in 2004.

I'd heard some PR guru say that one of the surest ways of getting stories into the media was to start off with 'research shows ...'

So I did one of the simplest pieces of research I'd ever done in my life to see if it worked. And it didn't do too badly either: it was picked up by the BBC website and the Sunday Times (though I hasten to add that the claim about sex in the title had nothing to do with me).

All that was five years before this blog started, so it's highly unlikely that any of you will have seen or heard anything about this gripping tale.

To quote the key words in the royal charter of the BBC, I hope it 'informs, educates and entertains'. And, if anyone can be bothered to work out how much is going down the drain each year in your company, organisation or country, do let us know - and maybe we could get the story going again.

The unedited verbatim press release, complete with its official-sounding (but completely pointless) 'embargo' went as follows:

PRESS RELEASE FROM ATKINSON COMMUNICATIONS

BORING PRESENTATIONS COST BRITISH INDUSTRY £8 BILLION A YEAR: NEW RESEARCH BY BUSINESS SCHOOL PROFESSOR AS CBI CONFERENCE STARTS

Embargo: 00.01 a.m. on Monday 8th November 2004

Research into audience reactions to business presentations by Max Atkinson, visiting professor at the Henley Management College, has discovered that boring presentations are costing British industry at least £8bn a year.

It reveals widespread dissatisfaction among managers with the slide-dependent style of presentation that is standard practice in most companies.

"The extraordinary thing is that even people who don't like being on the receiving end when they're sitting in an audience still use the same slide-dependent approach when making presentations themselves," says Atkinson.

"If a company employs 200 managers at an average salary of £30,000 p.a., and each of them spends an average of one hour per week at presentations," he says, "the annual cost to the company will be £178,000.00. Grossed up, the estimated cost to British industry as a whole comes to a massive £7.8 billion a year."

Atkinson emphasises that this is a conservative estimate, as it's based solely on the average salary per hour of audiences attending presentations. Factors not included are the opportunity cost of managers spending time away from their primary duties, the cost per hour of time spent by presenters preparing their slides, travel expenses, venue and equipment hire or refreshments.

According to Atkinson, "The modern business presentation has lost its way. Every day, thousands of managers are attending presentations, from which they are getting little or no benefit. Companies seem agreed that the customer is always right, but when it comes to presentations they don't seem to realise that the audience is the only customer that matters.

"It's high time industry started to face up to the scale and cost of the problem," he says. "We know from listening to what audiences have to say that there are better ways of communicating than ploughing through an endless succession of bullet points projected on to a screen."

No smoke without ire

Save Our Pubs and Clubs

I’ve been thinking of writing something along these lines since I first heard that there’s a campaign to amend the smoking ban, and I do so in the full knowledge that about three out of four of you are quite likely to disapprove of it.

Apart from Gordon Brown’s disgraceful attack on pension funds after becoming Chancellor of the Exchequer in 1997, there are two other reasons why I hope Labour is voted out of office at the next election: one is the extremism of their total ban smoking in public places and the other is their ill-intentioned banning of hunting with hounds (which is not my topic for today).

As far as smoking is concerned, I don’t have any objection at all to banning it in restaurants. But I can see no rational justification for banning pubs, clubs, hotels, airport terminals, etc. from providing specially allocated smoking rooms (fitted, of course, with state of the art extractor fans and located a ‘safe’ distance away from non-smoking rooms).

The irrationality of the total ban has been highlighted, unsurprisingly, by market forces, as the rate at which pubs are closing down continues at a relentless and unprecedented rate.

NAPA NONSENSE

My first encounter with the kind of draconian discrimination against smokers we now suffer in the UK came when I was trying to find somewhere to stay in California’s Napa Valley.

One hotel’s website announced that a $500 surcharge would be added to the credit card of anyone found smoking not just inside the building, but anywhere within its grounds. My response was to send them an email pointing out that I’d obviously been completely misled by some of America’s core PR boasts on its own behalf, most notably:

(1) the USA’s oft-repeated claim to be the world’s leading example of individual freedom and liberty (for more on which, see also HERE) and

(2) the USA’s related claim to be the world’s leading proponent of market economics – which is hardly consistent with rational entrepreneurs voluntarily opting to reduce their sales by excluding (or deterring) 25% of the potential market.

Needless to say, they didn’t reply, and we made the economically rational decision to stay at another hotel in the Napa Valley, where smoking was permitted on a terrace in the garden.

A few days later, we signed in at a hotel in San Francisco, self-proclaimed and widely recognized as the most liberal of all American cities. But the only sign of it being any more liberal than the Napa Valley hoteliers was the lower credit charge surcharge of a mere $250 for smoking inside the building.

HUMIDORS FOR SALE

Several years later, and a day or two after the smoking ban came into force in the UK, we stayed at a hotel on the Dorset coast, where there was a large humidor displaying a fine range of Cuban cigars that could have kept Winston Churchill going for a quite a few weeks.

Fortunately, the August weather was mild enough for me to indulge in one with a glass of Cognac after dinner – outside on the terrace. But what if it had been raining and what if had been in December?

The full force of our government’s enlightened legislation began to strike home. The long-standing tradition of rounding off dinner with a relaxing and luxurious treat had been consigned to the past. It was now illegal, except when the weather’s fine enough to sit outside (or unless you're one of the privileged few who can drink in a bar in the Houses of Parliament).

So hotels like this will presumably have put their humidors and their valuable contents on E-bay, as the time it takes to enjoy a good cigar means that a quick puff or two in the car park is a pointless and irrationally expensive exercise (market forces strike again).

A PUFFIN ROOM

Last week, however, we stayed at a delightful hotel that had come up with as good a compromise as I’ve seen so far. Although I very much hope that their imaginative investment will bring them the financial rewards they deserve, I’m not going to reveal its name or where it is – for the simple reason that, if their local district council’s ‘smoking solutions officer’ (sic) is anything like ours, this particular smoking shelter would almost certainly be written off for being far too comfortable, not draughty enough and therefore illegal.

Next to the terrace they had built a tastefully designed summerhouse equipped with comfortable chairs, heating, lighting, tables and ashtrays. At first sight, the notice on the door saying ‘PRIVATE PROPERTY’ suggested it was off-limits to guests.

But it wasn’t, and I presume that the point of the notice was to define anyone in there as a private guest who had been invited into this particular piece of private property by its owners, who also happened to be the private owners of the hotel.

Whether or not it was technically ‘legal’ under existing legislation, I have my doubts. But I don’t know and don’t care – because it was such a welcome blast from the past to be able puff away, have a gin and tonic and inspect the menu at the same time – and, thanks to the heating arrangements, it would have been just as comfortable in December as it was in August.

What’s more, and this really is the point, the solution was as acceptable to me as it presumably was to other guests who chose not to sit in the Puffin room.

The Campaign to Amend the Smoking Ban is not campaigning to abolish the smoking ban. It is not campaigning to return things to where they were before the Act. Nor is it campaigning for the right to inflict smoke on recipients who have no choice in the matter.

It is, however, campaigning for arrangements that would allow greater freedom of choice for everyone, a by-product of which might actually help to preserve another long standing British tradition by slowing down the alarming rate of pub closures.

For more details, visit the Amend the Smoking Ban website, where there is complete freedom of choice as to whether or not to sign up.



Mrs Clinton's gem for interview collectors

A number of previous posts have featured classic interviews with top politicians, including
A labour leader with no interest in spin
A prime minister who openly refused to answer a question
A Tory leader’s three evasive answers to the same question

Whether or not Hillary Clinton’s reply to a Congolese student who seemed to have asked her what her husband’s opinion was (though apparently the translator had mistakenly said ‘Mr Clinton’ instead of 'Obama’) qualifies as another classic remains to be seen.

But it's already had more than 50,000 views on YouTube and generated a good deal of heated debate.

In case you missed it, here it is, followed by a sample of positive and negative reactions from YouTube viewers.

See what you think:



SELECTED REACTIONS FROM YOUTUBE

FOR:

Hillary, it's about time these sexist assholes got a piece of American common sense. WHAT THE HELL DOES BILL CLINTON THINK? WHO GIVES A SHIT? what assholes! GREAT RESPONSE!

Are these students STUPID?she is right why should she answer for Mutombo or mr clinton, she said the record straight

Hillary has lots of good reasons to be pissed. A philandering husband who has humiliated her, a wet behind the ears newcomer who took the presidency from her, and the fact that even though she is Sec of State, Obama has severely crippled her authority by naming others to diplomatically handle other parts of the world.

if i asked a question that was so disrespectful of her intellect and position, yes. but i also wouldn't consider an honest answer a problem. she said, directly, i'm not going to tell you what my husband thinks. I work i a professional and public capacity and people are publicly direct all the time. This is nothing new. But when Hillary does it, everyone changes the standard and caps on her for it. I don't get why CBS has to frame that as a "snap." It's not and CBS is being sexist by doing so.

AGAINST:

"Rude" question or not (and I do not think the question was rude), Hill is representing the our nation. She should sit up straight, behave in a gracious manner and answer the question with a touch of class and humor versus arrogance and bitchiness. Ugh.

what a bitch! does she even stop to think about difference of culture??

Her true colors continue to shine through that fake 'serve our country' attitude she cultivates for show. If anyone can't handle a simple provocative question from a student without looking like a nasty villain, they don't need to be our head Diplomat. What is she doing, trying to start another world war with her attitudes?
Can you imagine her in the White House with all the pressures of the first 200 days? She can't even handle a student. We need to keep her far away from our Capitol.

what am embarrassment to the USA!

OTHER POSTS ON MRS CLINTON'S COMMUNICATION PROBLEMS: