Budget eve message from Alistair Darling at the crossroads

Last year, I marked Budget day by posting the remarkable sequence from the early section of Martin Luther King's 'I have a dream' speech, in which he showed that even something as unpromising as banking could be developed into a powerful and extended metaphor (HERE).

This year, I thought I'd mark the occasion with a clip of some economists - the governor of the Bank of England, Nobel laureate Joseph Stigliz and former chief economist at Shell, Vince Cable - showing how to deploy imagery about bumpy roads, party-poopers, tail-spins and illnesses to talk about our recent economic woes.

But then I noticed that HM Treasury had just posted something a bit more topical on YouTube, namely a video of the Chancellor Exchequer not telling us very much about his plans for tomorrow's big day.

As only 139 people have viewed it so far*, this could well be your first chance to see it. Apparently, we're at 'something of a crossroads', the government can 'help unlock private sector investment' and 'our competitors are not standing still' - and that's your lot as far as Mr Darling's imagery is concerned.

And, if you're a bit hard of hearing, don't worry: we tax-payers have paid someone to transcribe it and insert sub-titles (which has also saved me quite a bit of time and effort).

We'll have to wait until tomorrow to see if he's got any more metaphors up his sleeve, not to mention whether he's going to 'turn left or right' at the crossroads.

Meanwhile, and to keep you going until then, here are some rather more uninhibited metaphors from the economists mentioned above:

* In the first hour since putting this post together, the number of YouTube views rose dramatically from 139 to 223 - which really makes you appreciate the commendable value for money that HM Treasury is getting from our taxes.

** P.S. A comment added by 'headless' makes the interesting point that whoever posted this video - presumably the Treasury - made it impossible for anyone to rate or make a comment on it!

The swinging ball of death: another example of using objects as visual aids

This is the latest in a series of posts on the effectiveness of using an object as a visual aid (for a selection of others, see the links below) and comes from one of the Royal Institution's Christmas lectures for children by Professor Chris Bishop.

Apart from the sheer entertainment value, at least three other points are worth noting.

1. The eager excitement on the faces of the audience after he tells them he's going to let go of the steel ball.
2. The way in which they are paying close enough attention to be able to join in the 'countdown' for the second two of the three numbers.
3. How their focus on the swinging ball is so precise that they start clapping at exactly the moment at which the ball reaches its closest point to the professor's forehead.

OTHER POSTS ON USING OBJECTS AS VISUAL AIDS:

• Showing what you mean: more from Professor Sir Lawrence Bragg
• Objects as visual aids: Obama & Archbishop Sentamu in action
• Steve Jobs shows how to use an object as a visual aid (and how to speak about it)
• If Bill Gates doesn't read bullet points from PowerPoint slides
• No flies on Obama
• Senator Scott Brown shows how to use a newspaper as a visual aid

(See also Speech-making and Presentation Made Easy, pp.67-69)

Media News: a decision is not going to be made

Our local newspaper, The Wells Journal, occasionally comes up with such breath-taking headlines or stories that they cry out to be shared with a wider audience, as when it told us that a council official was about to walk along path that doesn't exist, or when one of its pre-Christmas headlines warned of a 'Busy time for postal workers' (HERE).

This week's Journal excels itself with the lead headline and opening lines of its front page story about something that's not going to happen and a meeting that's not going to take place - pushing news of a local murder trial (very rare around here, thankfully) on to an inside page:

City kept waiting for news about store
A decision on which site in Wells will be used for a new supermarket will not be made this week. Mendip District Council has decided to postpone a debate and decision on a new supermarket after a last minute application by the Morrisons chain...

READ MORE and/or keep up with the latest from the Wells Journal (?) HERE.

Using 'clap on the name' to introduce or commend someone

This is a sequel to yesterday's post on How NOT to introduce a speaker, and shows some more examples of the 'clap on the name technique' in action.

In the first one, Michael Parkinson is introducing the next guest on his chat show.

(1) Identify or hint at the person's identity:

".. her latest film, 'In the Cut', is dark and erotic."

(2) Say a few words about him/her:

"She’s a writer who becomes involved with a detective investigating a serial killer. Ladies and Gentlemen"

(3) Name him/her:

"Meg Ryan" [Applause/cheers].

The second example shows how the 'clap on the name' technique doesn't just work for introductions, but is also just as effective when you're congratulating or commending someone.

In this clip, Barack Obama is commending John Kerry at the 2004 Democratic National Convention.

(1) Identify or hint at the person's identity:

"Our party has chosen a man to lead us"

(2) Say a few words about him/her:

"who embodies the best this country has to offer, and that man is"

(3) Name him/her:

"John Kerry" [Applause/cheers].

How NOT to introduce a speaker

About 20 seconds into this clip from the Liberal Democrats' Spring conference at the weekend, you'll see a fine example of how not to do an introduction.

Clap on the name

As far as the structure of the sequence is concerned, it's a reasonable example of how to use the 'clap on the name' technique to elicit applause (for more on which, see my books):

(1) Identify or hint at the identity of who's being introduced

(2) Say a few words about him/her

(3) Name him/her [Audience applauds]

Be positive and confident about who it is

But it really isn't a very good idea to spend stages (1) and (2) raising questions or doubts about the person you're introducing, or to sound less than 100% sure who it is.

Normally, the 'clap on the name' technique works so that the audience is able to come in before you get to the end of saying the person's name - which has the added advantage of making it sound as though they're all so pleased to see him/her that they can't wait until you've finished to start clapping.

But, in this case there's a delay of a whole second before the applause gets under way - which was almost certainly prompted by the hesitancy shown in leading up to the announcement of his name (and/or possibly even because the audience was still mulling over the controversial implications of the first sentence):

CHAIR: "I'd like to introduce you conference to probably one of the very few MPs in British politics at the moment who is genuinely trusted by the British public (What? - 1: Is he only 'probably' one of them, 2: Are there only 'very few' of them, and 3: Where does that leave all the other LibDem MPs?).

"Its - the - shadow - Treasury - uh - shadow Chancellor of the Exchequer rather (What?Doesn't she know who their most famous MP is or what his job title is?), Vince Cable."

Clips showing Michael Parkinson and Barack Obama using the same technique rather more effectively than this can be seen HERE.